In-Store Associate Account Manager
1 semana atrás
A posição é uma oportunidade para In-Store Associate Account Manager (nível analista) com foco em Ominichannel Marketing.
Contexto da vaga de emprego:
Unlimitail é a joint venture entre o Grupo Carrefour e o Grupo Publicis com o objetivo de se tornar líder no mercado de mídia varejista na Europa e na América Latina (LATAM). Ao reunir o poder dos ativos e tráfego do Carrefour Links Instore e do comércio eletrônico, combinados com as tecnologias de mídia varejista on-site e off-site da Publicis CitrusAd e da Epsilon, a Unlimitail tem como objetivo se tornar o principal player de mídia varejista na Europa e na América do Sul, tanto nos canais físicos quanto digitais.
Missão:
O In-Store Associate Account Manager é o parceiro responsável pela coordenação operacional do projeto, desde o planejamento até a implementação da operação dentro da loja. Tornar o desenvolvimento do projeto uma experiência tranquila e sutil é essencial para impulsionar o engajamento do cliente, a conscientização da marca e as vendas.
Principais Atividades:
Planejamento e Estratégia de Campanha:
- Colaborar com a equipe interna para entender os objetivos da campanha, o público-alvo e a mensagem.
- Organizar todas as etapas de implementação com o parceiro, seguindo o retroplanejamento.
- Aprovação das artes e etapas da campanha junto aos clientes.
- Forte controle de SLA’s e Orçamentos, para garantir uma boa estratégia e entrega de campanha.
Execução nas Lojas e Visual Merchandising:
- Gerenciar os materiais criativos (desde a criação até a implementação).
- Garantir conformidade com os padrões de visual merchandising e diretrizes da marca.
- Coordenar a implementação de visuais e displays de campanha nas lojas de varejo.
- Realizar visitas às lojas e ajudar a equipe local a reorganizar, se necessário.
Relatórios e Insights:
- Preparar relatórios e apresentações finais para comunicar os resultados da campanha.
- Identificar áreas de melhoria e otimização para campanhas futuras.
Gestão de Fornecedores e Stakeholders:
- Desenvolver rede de fornecedores com foco em qualidade, redução de custos e melhores SLAs.
- Interagir com fornecedores e parceiros externos para garantir a entrega pontual dos materiais e recursos da campanha.
- Colaborar com gerentes e equipes de loja para alinhar os esforços de execução da campanha.
- Cultivar relacionamentos com stakeholders-chave e parceiros externos para melhorar a eficácia da entrega das campanhas.
Habilidades Requeridas:
- Organização é fundamental: fortes habilidades de gestão de projetos para planejar, organizar, antecipar e executar múltiplas campanhas simultaneamente e cumprir prazos.
- Comunicação: excelentes habilidades de comunicação verbal e escrita para colaborar com equipes internas, partes interessadas e fornecedores externos.
- Excelentes habilidades interpessoais.
- Indústria Varejista: compreensão da indústria varejista, incluindo operações em lojas, visual merchandising e experiência do cliente.
- Campanhas de Marketing: familiaridade com estratégias, táticas e melhores práticas de campanhas de marketing, especialmente no setor de mídia varejista.
- Inglês Intermediário.
Perfil Preferencial:
- Bacharelado em Administração de Empresas, Marketing, Gestão de Operações ou área relacionada (exemplo: Publicidade).
- 1-2 anos de experiência comprovada em gestão de campanhas e operações na indústria varejista.
Excelentes habilidades de resolução de problemas e capacidade de se desenvolver em um ambiente orientado para resultados e ritmo acelerado.
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