Creative Strategist

WHO ARE WE?We’re a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon. We prioritize direct-response strategy, product quality, and measurable efficacy. The team moves fast and operates with a high bar.WHO ARE WE LOOKING FOR?We’re hiring a Creative Strategist with heavy direct response experience.You’ll own both strategy and ops: building and briefing angles, scripting iterations, managing sprints, reviewing edits, and ensuring we ship 100–200 ads per week.You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions. This is a hands-on IC role with pod-level ownership (no formal people management).Focus split: ● ~60% Strategy/Briefing● ~40% Creative Ops/QA/DeliveryHOW TO APPLY: If you believe we're the right fit, please fill in this form: https://forms.gle/X2KA5HeRA53sPBn57WHAT WILL YOU DO?Direct Response Strategy / Briefing / Analysis● Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.● Generate net-new DR angles from learnings, competitor swipes, and cultural trends.● Outline 2–3 minute VSL-style ads (problem, agitation, solution, proof, CTA) and collaborate with copy on scripting.● Write iteration briefs (hook swaps, lead/body edits, CTA tests, packaging, captions) with clear hypotheses.● Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.● Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.● Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.Creative Ops & Delivery● Own weekly sprints: intake → brief → production → QA → launch → iteration.● Plan and ship 100–200 ads weekly (mix of new and iterations).● Traffic assets correctly: naming, specs (9:16 / 4:5 / 1:1), captions, UTMs.● QA assets for typos, compliance, pacing, audio, and render quality.● Review editor work with time-stamped, DR-specific notes (cut logic, proof beats, motion/graphics, sound).● Maintain a clean, searchable DAM with version control.● Coordinate with Media/Growth to ensure launches hit deadlines.● Use light automation/AI for cut-downs, resizing, and captions.● Track throughput and ensure weekly volume targets are met without errors.● Manage creator usage rights and content expirations.WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)● 100–200 DR ads shipped weekly, >98% QA pass rate.● Iterations launched within 24–48 hours of insights, increasing win rate.● Faster time-to-first-winner and more winners per 50 launches.● A standardized system for DR briefs (VSL, creator, iteration) used by the team.● Clean DAM and clear creative pipeline visible to Growth/Media.MUST-HAVES● 3+ years in direct response creative strategy, ideally in high-spend environments ($1MM+/mo).● Deep experience with VSL-style ads: structure, beats, proof, pacing, CTA flow.● Proven ability to ship 100–200 ads weekly across VSLs, short-form, and UGC.● Strong post-production literacy (Premiere/Final Cut/AE basics) for precise DR feedback.● Track record of writing/briefing iterations and content creators for DR assets.● Data-driven mindset; you live in Hook/Hold/CTR/CPC/CPA/ROAS.● Detail-oriented; errors don’t slip past you.● Clear communicator who pushes creative toward DR performance.NICE-TO-HAVES● Health, beauty, or OTC-adjacent experience.● Amazon and TikTok Shop creative systems.● Familiarity with tools: ClickUp/Asana, Frame.io, Motion/Varos, Google Workspace, CapCut/Descript, Runway/Topaz/ElevenLabsHOW TO APPLY: If you believe we're the right fit, please fill in this form: https://forms.gle/X2KA5HeRA53sPBn57