Paid Media Specialist

2 meses atrás

São Paulo, Brasil PALM ERA Tempo inteiro

PALM ERA, un full service agency con presencia en Brasil y 8 paises de Latam, está buscando un Paid Media Specialist que sea dinámico, proactivo y que busque crecimiento profesional.


¿Qué estamos buscando?

-Un candidato con altos niveles de pasión, creatividad, y espíritu emprendedor, comprometido con la innovación y la adaptación a las tendencias del mercado digital.

-Alto performance para entender y conseguir los KPIs de las campañas de nuestros clientes, con habilidades en análisis de datos para optimizarlas y mejorar el alcance. 


Responsabilidades:

  • Entendimiento profundo de los objetivos y necesidades del negocio y de marketing de los clientes y del como los medios contribuyen a la consecución de dichos objetivos. 
  • Diseñar y planificar campañas publicitarias pagadas en plataformas como Google Ads, Facebook Ads y otras redes sociales, definiendo objetivos claros y segmentando la audiencia adecuada.
  • Segmentación de audiencias y dirigir anuncios específicos para maximizar la efectividad de las campañas.
  • Administrar el presupuesto asignado para las campañas, asegurando que se utilice de manera eficiente y efectiva para maximizar el retorno de la inversión (ROI).
  • Monitorear y analizar el rendimiento de las campañas, utilizando herramientas analíticas para evaluar métricas clave como clics, conversiones y coste por adquisición.
  • Realizar ajustes continuos en las campañas basados en el análisis de datos, optimizando las estrategias para mejorar resultados y alcanzar los objetivos establecidos.
  • Habilidad de administrar y presentar información a los clientes de una forma sencilla y clara (en Portugues, Español y/o Inglés).
  • Esta posición es a tiempo completo.


Habilidades:

  • Bilingüe Portugues al Español y/o Inglés es indispensable.
  • Capacidad para colaborar con equipos creativos y desarrollar anuncios que capten la atención y generen conversiones.
  • Uso de excel en nivel avanzado.
  • Certificaciones de Blueprint y Google. 
  • Experiencia en la ejecución de campañas de e-commerce.
  • Disposición para siempre ir un paso más allá.


Experiencia requerida:

(si no cumples, por favor no aplicar)


  • +6 años de experiencia en el área de compra de medios (paid media), marketing digital y/o área similar.
  • Conocimiento experto en plataformas digitales como Google Ads, Facebook Ads, LinkedIn Ads, Programmatic, y otras redes sociales y de display.
  • Experiencia para interpretar datos y métricas de rendimiento, utilizando herramientas como Google Analytics y Looker Studio para evaluar el éxito de las campañas.
  • Saber desarrollar estrategias de medios digitales que se alineen con los objetivos de marketing y las tácticas de compra de medios.


Esta es una oportunidad de iniciar en una empresa en desarrollo bien posicionada en el mercado publicitario internacional. Si te interesa explorar con nosotros ésta posición, postúlate en este anuncio. Let’s Get It Done


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