Senior Content Manager

2 semanas atrás

Brazil Pentasia Tempo inteiro

A global leader in sports betting and gaming entertainment is looking to hire a Content Manager to help define, articulate, document, and implement a strategic product content experience for their products. Core focus on data driven decision making creating the best experiences for the players, whilst driving commercial uplift.

You must be comfortable working in a fast-past commercial environment, as well as show an aptitude for “on-the-job” learning of complex topics.


Key Responsibilities:

• A world-class Product Content Experience: Apply a data-driven approach to continually optimize our product experiences, managing localization efforts and teams across multiple brands and regions.

• Cultivate a Data-Driven Culture: Analyze information from multiple internal and external data resources including consumer trends, competitors, user experience labs, search and social activity to drive customer engagement and business results within content experience strategy.

• Exploration and CRO Processes: Advanced problem-solving skills and the ability to optimize the use of data for the best possible outcome. Collaborate with CMS processes and automation workflows, establishing a robust mechanism to run experiments and customized experiences.

• Content excellence: Implement landing pages (LP) and in-product SEO tactics in alignment with strategies outlined by SEO and Performance Marketing teams.

• Collaborate with Local and Central Teams: Partnership with UX, Sports Strategy, Casino Strategy, and CRM teams to ensure alignment of content initiatives with broader organizational strategies and objectives.


Requirements:

• 8+ years of content experience and have already managed content teams in the past 2 years.

• Experience working with senior leaders and stakeholders.

• Solid analytical capabilities - able to define what metrics matter, analyze them, and deliver meaningful insight that can define strategic initiatives.

• Experience managing a team – setting the strategy, redefining processes, and bringing everyone along on the journey

• Excellent verbal and written communication skills, in both English and Portuguese

• Knowledge about information architecture, UX practices and writing methodologies.

• Solid PowerPoint communication skills – distilling complex topics into easy to digest and meaningful content.

Competencies / behaviors

• Strategic Visioning: Ability to discern overarching company goals and align product content experience to meet and surpass those objectives.

• Team Leadership: Proven aptitude for leading and inspiring a team, fostering a culture of innovation, collaboration, and excellence.

• Stakeholder Engagement: Skilled in establishing and nurturing relationships with diverse stakeholders, ensuring content strategies and directives are clearly communicated and embraced.

• Data-Driven Mindset: Emphasizes the importance of data in product content experience, ensuring decisions are made based on evidence and analytics.

• Effective Communicator: Mastery in both written and verbal communication, able to articulate complex UX strategies in a clear and compelling manner.

• Project Management: Ensures UX projects are delivered on time, within scope, and aligned with overarching company objectives.

• Innovation Driver: Constantly seeks new and innovative ways to enhance user experience, engagement, and performance.

• Continuous Improvement: Emphasizes the importance of regular review and refinement of product design, based on performance metrics and feedback.

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