Marketing Specialist

Há 1 mês


São Paulo, Brasil Amcor Tempo inteiro

MARKETING SPECIALIST


Overview of role purpose:

As a Marketing Specialist, you will be responsible develop analyzes, presentations, strategies and action plans to achieve the region's and product marketing goals. It also conducts market research, involving the preparation of questionnaires, orientation to researchers and marketing specialists, monitoring and auditing of field work, as well as tabulation and analysis of results. Interfaces with the sales area, R&D as well as Innovation Days on customers.


Key accountabilities:

  • Map new business opportunities and lead in lead generation, taking the first customer approach when applicable.
  • Develop innovation sessions with clients “Tier 1” and “Tier 2”, proposing new packaging solutions.
  • Participate in national and international events to prospect new customers and identify partnerships with stakeholders (equipment manufacturers, raw materials, etc.).
  • Define sales pitches and trade proposals (Value Proposition and Pricing) of products. Support the sales process with the commercial area.
  • Evaluate new technologies in AFLA region and around the world and trends in consumer habits that affect the packaging industry in the medium and long term. Ensure the Amcor Innovation fits these trends and delivers relevant business value over the medium term.
  • Periodically prepare market share and competition analysis assisting Amcor in the process of reviewing its strategy (long range plan).
  • Contact and interact with research institutes and information providers to meet macroeconomic data and marketing information needs.
  • Produce commercial support and training material.
  • Act in defining the pipeline of new products / projects and monitor the execution.
  • Product portfolio management x market segments
  • Manage product margin, cost and pricing analysis
  • Manage market and competitor analysis
  • Build marketing plans


Qualifications / requirements:

Bachelor’s degree in Marketing, Business Administration, Engineering or related.

Post Graduated in Business Management, Economics or related.


Knowledge and Experience:

Desirable experience in Consumer Goods or monitoring / market intelligence, B2B companies;

Availability for national (frequent) and international (occasional) trips.


Language Skills:

English fluent

Spanish is a plus


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