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The Field Marketing Specialist position is responsible for campaign operation and key programs to support pipeline generation and revenue goals, optimizing execution to achieve maximum efficiency, covering the whole Latin America region. Teamwork abilities, communication, organization, compliance and initiative are fundamental skills.
This position can be hired in any of the following countries where BMC has a subsidiary: Brazil, Argentina, Colombia, Mexico or Chile.
Key Responsibilities
Set and execute the marketing strategy for their assigned area, in close collaboration with Regional Marketing team Develop and activate localized marketing campaigns for different account segments that focus on building and accelerating pipeline, progression of key opportunities and increase business for targeted accounts (outbound) Collaborate with the digital and content marketing team for new, diverse assets to put into local market via digital campaigns Plan and deliver internal communications, being responsible for leading the internal Marketing calendar and distributing information properly for internal campaigns, events, and specific Marketing requests Develop creative pieces for general Marketing programs and Sales initiatives Work with Marketing team members to manage translations of required materials following company terminology, glossaries and style guides Analyze the results of launched initiatives and drive improvements through impactful, scalable, repeatable marketing programs and improve efficiency and effectiveness, as well as optimize regional resources Lead with an innovative thinking and come up with new plays to help the team drive demand generation and detect opportunities to build and convert Sales pipeline Communicate and coordinate with different people to achieve Marketing goals Other related duties allocated by the regional Marketing leaderQualifications
5+ years related B2B marketing experience, preferably in an enterprise IT environment Experience in operational environment to support marketing initiatives (process management, campaigns reports, budget track, etc.) Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns Experience managing creative production for campaigns, display ads, email marketing and infographics Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs Results driven, teamwork oriented and customer focused Ability to work independently under minimal supervision with a high sense of urgency Strong verbal, interpersonal, visual and written communication skills English is required to read, write and speak fluently; knowledge of Spanish is desirable for Brazilian candidates, and Portuguese is desirable for Hispanic candidates, as this role will be communicating daily in all three languages Ability to work with a multi-cultural team with daily interaction through digital platforms Writing/editing experience with proficiency in text/image edition tools