Head de creative

4 semanas atrás


São Paulo, Brasil Netvagas Tempo inteiro
  • Experiência comprovada liderando times de branding, creative, audiovisual seja na agência ou na equipe interna.
  • Líder de equipe comprovado, apaixonado por desenvolver talentos e com experiência na construção de novas capacidades e liderança de mudanças.
  • Capacidade de definir direção mesmo quando confrontado com ambiguidade.
  • Experiência reconhecida em publicidade, material promocional, identidade ou design interativo.
  • Um forte conhecimento prático dos fundamentos design de interação, design de experiência centrado no usuário, desenvolvimento de marca, marketing digital e processo criativo bem como novas plataformas e tecnologias para o canal digital e mídia relacionada.
  • Excelentes habilidades de apresentação e comunicação em todos os níveis das

Estratégia de Branding:

  • Desenvolver e implementar estratégias abrangentes de branding que alinhem a identidade da marca com os objetivos comerciais.
  • Garantir consistência e coesão da marca em todos os pontos de contato, online e offline.

Gestão Criativa:

  • Liderar e inspirar a equipe criativa para impulsionar a inovação e a excelência na criação de conteúdo visual e conceitual.
  • Supervisionar o desenvolvimento de campanhas publicitárias e de marca, materiais de marketing, design gráfico e experiência do usuário.
  • Ser o visionário criativo. Definir a visão criativa para o G4 e implementá-la de forma consistente.
  • Desenvolver e inspirar conceitos criativos que elevarão a marca e atrairão clientes novos e existentes para descobrir o G4.
  • A arte de contar histórias está no cerne da construção da marca. Você moldará a narrativa criativa do G4, combinando arte, mensagens e estratégia em plataformas para uma experiência de marca cativante.
  • Gerenciar o dia a dia do time que é in-house composto por redatores, motion designers, filmmakers, diretores de arte, editores de vídeos, e que nos traga mais inovação e eficiência na esteira de produção além de sempre orientado à resultados de negócios.

Colaboração Interdepartamental:

  • Trabalhar em estreita colaboração com equipes de marketing, vendas e produto para garantir uma abordagem integrada e consistente em todas as iniciativas.
  • Colaborar com outros líderes para garantir que as estratégias de branding estejam alinhadas com as metas organizacionais.

Pesquisa de Mercado e Tendências:

  • Manter-se atualizado sobre as tendências do mercado, comportamento do consumidor e inovações na indústria para informar as estratégias de branding.

Gestão Orçamentária:

  • Gerenciar eficientemente o orçamento atribuído, otimizando recursos para alcançar os melhores resultados criativos e de branding.

Mensuração e Análise:

  • Implementar métricas de desempenho para avaliar o sucesso das estratégias de branding e ajustar abordagens conforme necessário.

Product Marketing:

  • Liderar a equipe de Product Marketing na definição de estratégias de lançamento de produtos e na comunicação eficaz das propostas de valor.
  • Garantir a integração entre as equipes de branding, creative e product marketing para garantir uma abordagem unificada.

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