Social Media/ Marketing Strategist

Description

Work Arrangement: Fully remote, overlapping EST working hours.

Job Type: Full-time

Work Schedule: 40 hours per week, with core hours between 10 AM – 6 PM EST

Locations: Remote, open to candidates globally.

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we're building for:

Why Work with Us?

We're not just another recruiting firm - we focus on placing candidates with exceptional US and EU founders who prioritize the long-term success of their team members. We also provide retention bonuses at 3, 6, 9, and 12 months, as well as community-driven benefits like an annual retreat.

About the Company

The Partner Company offers a unique blend of shuffleboard fun, tropical vibes, and events in Brooklyn and Chicago. They're looking to grow their digital presence with engaging, location-specific content and targeted advertising to drive foot traffic, event attendance, and brand loyalty.

Role Overview

As a Marketing Strategist, you'll drive the online presence of the Partner's Company at Brooklyn and Chicago locations through engaging social media content and targeted advertising. You'll own content strategy and community management across Instagram and TikTok, run Google Ads campaigns, and track performance to inform future creative and strategic decisions. This is a high-impact role for someone who is equal parts creative and analytical, thrives in fast-paced environments, and understands what drives engagement in the hospitality and lifestyle space.

Key Responsibilities

Social Media Management:

• Develop and execute monthly content calendars tailored to each venue's unique personality and audience.
• Collaborate remotely with venue managers and staff to coordinate on-site content capture (photos and short-form video).
• Create content aligned with trending formats, memes, pop culture, and community interests.
• Manage daily community engagement, responding to comments, DMs, and sharing user-generated content.
• Maintain brand tone and consistency across all social channels.

Digital Advertising & Analytics:

• Plan, launch, and optimize Google Ads campaigns for events, leagues, and brand awareness.
• Manage boosted posts and paid campaigns on Instagram and TikTok.
• Track and report on key performance indicators including reach, engagement, conversions, and ROI.
• Deliver clear monthly performance reports with actionable insights and recommendations.

Creative Innovation & Brand Growth:

• Propose and test new content series or campaign ideas each quarter.
• Stay on top of social media trends to keep the brand's content fresh and relevant.
• Collaborate cross-functionally with internal marketing and event teams to align messaging and objectives.

Requirements

Must-Have:

• 2–4 years of overall professional experience, with at least 1–2 years directly managing Instagram, TikTok, and Google Ads for hospitality, entertainment, or lifestyle brands.
• Strong understanding of current social media trends, meme culture, and visual storytelling.
• Hands-on experience with social media scheduling tools.
• Analytical mindset with the ability to turn data into strategy.
• Excellent communication skills and ability to collaborate with remote and in-person teams.
• Strong time-management skills; able to juggle multiple priorities and locations independently.
• Portfolio or clear case studies showcasing successful campaigns and measurable results.

Nice-to-Have:

• Content creation skills (e.g., video editing, basic design using Canva or Adobe Suite).
• Experience coordinating or working directly with event-based marketing.
• Familiarity with TikTok's creator tools and Instagram Reels best practices.
• Background in hospitality, nightlife, or entertainment environments.
• Passion for fun, community-focused spaces.

KPIs & Success Metrics

• Engagement Rate: Improve average likes, comments, shares, and saves across platforms.
• Follower Growth: Achieve consistent growth on both Instagram and TikTok.
• Content Output: Publish 2–3 posts per week per platform, plus stories and reels.
• Community Management: Respond to 100% of messages and comments within 24 business hours.
• Ad Performance: Meet or exceed industry benchmarks on CTR, conversions, and ROAS.
• Event Uplift: Demonstrate increased attendance or signups linked to campaigns.
• Reporting: Deliver clear, strategic performance reports monthly.
• Innovation: Launch at least one new content series or idea every quarter.

Benefits

Compensation Package

• Competitive Salary: Based on experience and skills
• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world
• Work-Life Balance: Flexible hours that support a healthy work-life balance

Our Recruitment Process

1. Application
2. Screening
3. Top-grading Interview
4. Skills Assessment and filling Internal Forms
5. Client Interview
6. Job Offer
7. Client Onboarding

Ready to Join Us?

If this role aligns with your skills and career goals, we'd love to hear from you. Apply now to take the next step in your journey with Pearl.