Business Analytics Consultant

Há 3 dias

State of São Paulo, Brasil ProEdge Services Tempo inteiro
Key Responsibilities:
• Understand business landscape, translate business problems into analytical framework, analytical methods, actionable
insights generation and best practices for marketing organization

• Communicate insights and make business recommendations to senior leadership team

• Marketing Analytics Strategy – Drive the marketing analytics learning agenda and strategy with the marketing team

• Closely working with technology team and advise on data strategy and requirements.

Qualification Required:

• Degree – MBA / business analytics / economics and / Mathematics

• 6 -10 years of experience in Consumer Insights/Shopper Insights/ Business Analytics with a minimum of 2 years in FMCG/CPG business

Must have skills:

• Deep understanding of structured business problem solving approaches.

• First principles approach to problem solving.

• Understanding of CPG business landscape and key analytics solutions in the industry.

• Strong understanding of investment vehicles, ROIs, Marketing investment and other drivers.

• Understanding of Nielsen/IRI data and metrics and Household Panel data.

• Understanding of consumer and shopper data.

• Good communication and interpersonal skills. High emotional quotient in stakeholder management.

• Demonstrate ability to quickly understand new concepts especially in field of analytics

Preferred skills:

• Marketing Analytics background in FMCG domain

• Understanding of Econometrics models

• [Optional] Understanding of various machine learning algorithms (e.g. SVM, Random Forests, Gradient Boosting, Log-
Log regression, XGBoost, Lasso, Ridge, Clustering techniques, Neural Networks and others) and time-series algorithms (e.g. ARIMA, ARIMAX, UCM, Holt-Winters and others)

• Basic coding skills in – Python, SQL

• Knowledge of visualization techniques and building dashboards in tools like PowerBI or Tableau is advantage.

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