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Email Marketing Specialist
Há 1 mês
Job Title:
Email Marketer
Overview:
Sofia Health is a leading online marketplace connecting consumers with health and wellness providers. We empower professionals to expand their reach, book clients, and grow their businesses while helping consumers easily find the care they need.
Role Description:
We are seeking an experienced Email Marketer to join our team. As an Email Marketer at Sofia Health, you will be responsible for developing and executing email marketing campaigns that engage health and wellness providers, encourage platform adoption, and drive client bookings.
Key Responsibilities:
- Develop and manage email marketing campaigns, including welcome sequences, promotional emails, and newsletters.
- Write compelling subject lines, pretexts, and content that resonate with health and wellness providers.
- Use segmentation and personalization to target different audience segments effectively.
- Analyze email performance metrics (e.g., open rates, CTR, conversion rates) and optimize campaigns based on data.
- Collaborate with the content and design teams to ensure cohesive messaging and branding.
- Stay updated on email marketing best practices and industry trends to refine strategies.
Requirements:
- Proven experience in email marketing, preferably in health, wellness, or SaaS industries.
- Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, or similar).
- Strong copywriting and storytelling skills.
- Understanding of audience segmentation, A/B testing, and analytics.
- Self-starter with excellent organizational skills and attention to detail.
