Insights and Measurement Lead, Amazon Ads

This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

DESCRIPTION:
Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers across our owned and operated sites like Prime Video and Twitch, and on other high-quality sites across the web, and on devices.

We are currently looking for a highly skilled and motivated Insights and Measurement Lead to help scale our growing advertising business.

The Insights and Measurement Lead is a key member of the sales organization at Amazon Ads, taking a consultative approach, building deep relationships with advertisers, sales, account management, retail, and other Amazon business partners to analyze and measure the success of advertisers' performance on Amazon.

Key job responsibilities
• Leverage Amazon's proprietary data, third-party research, and Ad measurement solutions to generate actionable insights for C-suite marketing leaders.
• Own senior-level measurement and insights customer relationships and partner across strategic learning objectives that influence business decision-making
• Present findings consultatively, collaborating with internal teams to deliver comprehensive solutions.
• Navigate ambiguity, solve complex problems, and translate analytical concepts into actionable recommendations.
• Collaborate cross-functionally to influence sales and marketing initiatives across multiple business functions and geographies.
• Educate stakeholders on Amazon's insights and measurement offerings through learning sessions, documentation, and whitepapers.
• Advocate for data-driven decision-making, driving thought leadership and encouraging advertisers to act on recommendations.

A day in the life
On a daily basis, Insights and Measurement Lead activities include analyzing and measuring metrics of success for an advertiser business or category, developing data-driven insights and recommendations for executive client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital advertising expertise of the Insights and Measurement Lead is critical to delivering the best return on investment for our customers.

About the team
The Analytics & Insights (A&I) organization leverages Amazon's data to develop actionable insights for advertisers. By providing insights and measurement solutions, A&I enhances marketers' decision-making processes, measurably improving their success on and off Amazon.
BASIC QUALIFICATIONS:
- Bachelor's degree with 7+ years of experience in client-facing data analysis roles, including 5+ years in digital media/AdTech consulting or advertising with a top agency or brand.
- Expertise in translating technical analyses into actionable insights for diverse stakeholders, with excellent data-driven storytelling and presentation skills.
- Demonstrated proficiency in advertising measurement methodologies, marketing mix modeling, and attribution frameworks.
- Strong understanding of advanced statistical techniques, including regression analysis, segmentation and machine learning.
- Proficiency in SQL for complex data manipulation and metric creation, along with fluency in analytical tools (Python, R, SAS, etc.).
- Please apply with resume in English
PREFERRED QUALIFICATIONS:
- Advanced degree (MBA, Master's) in Economics, Marketing, Statistics, Advertising, or Business; or equivalent Digital media planning experience.
- Experience with advertising publishers, marketing/creative agencies, and campaign management.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.