Marketing Assistant

The starting pay for this position is $693/m USD.
About Us Publicity For Good (PFG) is a Nashville-based public relations company that partners with purpose-driven, profitability-conscious brands around the world.
We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.
At PFG, we amplify brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth.
We also operate Signal Raptor, a standalone software solution that enhances brand exposure and supports business scaling.
Role The Marketing Automation & Systems Assistant will serve as the technical backbone of Publicity For Good's marketing operations, responsible for building, managing, and optimizing automated marketing systems, funnels, and advertising campaigns. This position ensures seamless execution of marketing initiatives through expert management of GoHighLevel (GHL), ad platforms, email automation, and integrated marketing technologies. The ideal candidate is both technically proficient and strategically minded, capable of translating marketing objectives into automated systems that drive measurable growth while maintaining PFG's client-focused, purpose-driven approach.
Responsibilities Design, build, and optimize complete marketing funnels in GoHighLevel including landing pages, workflows, automations, and email/SMS campaigns for lead nurturing and product launches
Integrate GHL with third-party tools and implement multi-channel campaigns across email, SMS, and social platforms
Set up, launch, and monitor paid advertising campaigns on Meta, Google Ads, and LinkedIn with proper audience targeting and budget management
Monitor ad performance metrics, conduct A/B testing, and make data-driven optimization recommendations to improve campaign ROI
Set up conversion tracking, pixels, and analytics across all marketing platforms and maintain marketing technology stack
Track key marketing metrics and identify optimization opportunities from campaign data
Document marketing processes, SOPs, and system configurations while ensuring data hygiene across all systems
Collaborate with marketing team to translate strategies into technical execution and coordinate with creative team on asset specifications
Provide technical guidance to team members on marketing systems and proactively flag performance issues or opportunities to leadership
Results Marketing funnels and automation sequences are built, tested, and launched on schedule with high conversion performance
Advertising campaigns are set up accurately, monitored continuously, and optimized for maximum ROI
Marketing technology systems operate seamlessly with minimal downtime and optimal integration
Campaign performance dashboards are updated daily with accurate, actionable insights
Marketing processes are documented and standardized for consistent, scalable execution
Team is empowered with efficient marketing systems that reduce manual work and increase campaign effectiveness
All marketing campaigns maintain brand standards while achieving measurable business objectives
Requirements Proven experience with CRM systems including advanced workflows, funnel building, and automation setup
Hands-on experience managing Facebook/Instagram Ads Manager and Google Ads platforms
Proficiency with email marketing automation tools and marketing integrations
Strong understanding of conversion tracking, pixels, analytics implementation, and campaign performance metrics
Knowledge of digital marketing fundamentals: funnel strategy, lead generation, conversion optimization, and A/B testing
Experience with analytics platforms
Ability to troubleshoot technical issues across platforms
Exceptional organizational skills with meticulous attention to detail and excellent time management across multiple campaigns
Strong analytical and problem-solving abilities with a data-driven, goal-oriented mindset focused on measurable results
Proactive self-starter who works independently in remote environments, with strong communication skills and adaptability to new technologies
Remuneration & Rewards Remote independent contractor position
Competitive compensation based on performance advancement plan
Access to internal and external professional development opportunities
Curated library of on-demand professional development resources
Quarterly performance reviews with clear career advancement pathways