Crm Campaign Manager
Há 3 dias
Who are we:At Pearson, our mission is to add life to a lifetime of learning.
We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact.
Our vision is to help everyone realize the life they imagine through learning.
We are committed to bravery, decency, and imagination in everything we do.
Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape.
We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions.
We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results.
Learn more at:Our Company | Pearson plcPosition description:PurposeWe are looking for a highly skilled and results-driven CRM Campaign Manager to join our dynamic marketing team.You will work closely with both central and regional teams to develop high-performing emails that meet our business objectives, with the number 1 focus of generating a high number of highly qualified marketing leads.Key responsibilities:Create and execute impactful email campaignsOnboard regions onto our weekly educator email template, whilst continuing to improve it, using A/B testing and user feedback to create a highly engaging email.Develop and implement strategic email marketing campaigns to ensure we deliver on business objectives.Work in close collaboration with our central marketing team to ensure our email campaigns are an excellent execution of brand guidelines.Segment, personalize and nurtureTake our email campaigns to the next level by segmenting the database based on audience needs and preferences.Design and develop personalised email journeys for each of our segments, continually nurturing them towards booking a face-to-face meeting.Implement a data 'creep' strategy to ensure we are slowly building a deep data set to fuel our audience insight.Track, measure and optimizeMonitor campaign performance, analyse data and metrics, and provide actionable insights and recommendations for campaign optimisation at both globally and locally level.Stay updated with marketing trends, technologies and best practices to drive campaign innovation.Project and stakeholder managementManage relationships with external agencies, central and local teams, as well as data, web and insight teams to ensure timely and effective campaign execution as well as continuous email performance refinement.Work with multiple local teams to adapt global content to be relevant for each local market, and ensure local campaigns adhere to overall business strategy.Communicate results and future improvements with key stakeholders.Educate and inspire the whole global marketing on what best-in-class email marketing looks like.Required skills and experience:Proven experience in email marketing, campaign management and newsletter optimisation.Experience of working in a global environment.Strong understanding of email performance metrics (open rate, CTR, MQLs) and experience driving these metrics.Excellent skills in A/B testing, database segmentation and personalisation strategies.Knowledge of marketing automation platforms and CRM systems (ideally Salesforce and/or Braze).Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.Exceptional writing, communication and organisational skills.Strong collaboration skills to work effectively with cross-functional teams and external partners.Experience of working in a global environment.Creativity and strategic thinking to develop innovative email campaigns.Passion for using digital marketing to make a positive impact.Attention to detail and brand compliance.Knowledge of data privacy laws.Interest in exploring how AI could support and enhance the role.Excellent communication skills in both written and spoken English.Availability to attend Pearson's office in São Paulo (Barra Funda) 1 to 2 times per week.Check out our benefits:Home OfficeHome Office AllowanceMedical AssistanceDental AssistanceEmployee Well-being SupportLife InsuranceMeal VoucherPharmacy Discount ProgramDiscount on Our Language School FranchisesDiscount on Language Learning BooksPearson UniversityChildcare AssistanceBirthday OffAIP (Annual Incentive Plan)Extended Maternity and Paternity Leave – 6 months for mothers and 1 month for fathers.
#J-18808-Ljbffr
-
Crm Campaign Manager
2 semanas atrás
São Paulo, São Paulo, Brasil Pearson Tempo inteiroJoin to apply for the CRM Campaign Manager role at PearsonJoin to apply for the CRM Campaign Manager role at PearsonAt Pearson, our mission is to add life to a lifetime of learning.We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact.Our vision is to help...
-
Campaign Manager
3 semanas atrás
São Paulo, São Paulo, Brasil BairesDev Tempo inteiroJoin to apply for the Campaign Manager - Remote Work role at BairesDev2 days ago Be among the first 25 applicantsJoin to apply for the Campaign Manager - Remote Work role at BairesDevAt BairesDev, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in...
-
Paid Advertising Campaign Manager
2 semanas atrás
São Paulo, São Paulo, Brasil beBee Careers Tempo inteiro**About the Role:**The Paid Advertising Campaign Manager will work closely with the senior media buyer and account managers to refine high-level client strategy, analyze data, create and monitor campaigns, research new targeting options, and implement re-targeting ad funnels.
-
Campaign Manager, Latam
3 semanas atrás
São Paulo, São Paulo, Brasil Taboola Tempo inteiroCurious about what it's like to work at the world's number 1 discovery platform as a **Growth **Campaign Manager - Performance Analytics**? We're glad you asked**What is the key purpose of a Growth Campaign Manager?**As a** Growth **Campaign Manager - Performance Analytics** **on our LATAM Growth Account Management team, you'll be responsible for supporting...
-
Campaign Manager
4 semanas atrás
São Paulo, São Paulo, Brasil buscojobs Brasil Tempo inteiroThe 8Agency, an independent B2B digital marketing agency specializing in technology companies, is hiring three (3) experienced Campaign Managers to expand its capabilities. These roles require a strategic mindset, strong project management skills, and cross-functional collaboration.Responsibilities & Qualifications :All Campaign Managers will be responsible...
-
Campaign Manager
2 semanas atrás
São Paulo, São Paulo, Brasil beBeeCampaign Tempo inteiro US$90.000 - US$120.000**Job Summary**">Lead the execution and delivery of campaigns with predictable consistency and efficiency, resulting in successful campaign results.">**Key Responsibilities:**">Project Management:Project planning with clear, agreed timelines; highlight key deadlines to relevant and involved parties to ensure milestones are met Lead and initiate internal and...
-
Campaign Manager
Há 18 horas
São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$9.000 - R$12.250Marketing Campaign CoordinatorWe are seeking a skilled Marketing Campaign Coordinator to join our team. This dynamic role involves managing campaign operations and content delivery across multiple digital channels.Develop and execute cross-channel campaigns leveraging email, SMS, and social media platforms.Create engaging content and visuals using Canva,...
-
Campaign Marketing Manager
Há 4 dias
São Paulo, São Paulo, Brasil Keeta Tempo inteiroDirect message the job poster from Keeta What You'll Do 1. Marketing Campaign Strategy- Based on local user insights, node/hotspot characteristics, excavate takeaway business growth opportunity points, formulate takeaway C-platform marketing campaign strategy and integrated marketing calendar (monthly), including promotion activities, festival marketing,...
-
Paid Search Campaign Manager
Há 5 dias
São Paulo, São Paulo, Brasil Dell Tempo inteiro**Paid Search Campaign Manager**Na equipe de marketing da Dell, a equipe de Paid Search está na vanguarda para impulsionar o sucesso da publicidade digital.A missão da equipe é otimizar campanhas, analisar tendências e fornecer estratégias publicitárias impactantes que se alinhem com nossos objetivos de negócios.Junte-se a nós como **Paid Search...
-
Senior CRM Lifecycle Manager
Há 2 dias
São Paulo, São Paulo, Brasil beBeeCustomer Tempo inteiro R$6.200 - R$8.600Job Title:Crm & Key Account ManagementJob Description:We are seeking an accomplished CRM professional to join our team at Kaizen Gaming Brazil. The successful candidate will work closely with the CRM Manager and collaborate with diverse stakeholders within and beyond the CRM division. As a CRM Lifecycles Manager, you will develop a comprehensive lifecycle...