Growth Marketing Manager
2 meses atrás
About Janie Health:
Janie Health is a healthcare services company that offers remote staffing and software solutions to medical practices pharmacies hospitals and healthcare contact centers across the United States. We serve a wide range of healthcare specialties including dental pharmacyand veterinary.
Position Overview:
The Growth Marketing Manager will be responsible for developing and executing marketing strategies to drive awareness generate leads and support Janies growth. This role is ideal for a selfstarter who thrives in an environment with a high degree of ambiguity. You will have the opportunity to take ownership of our marketing initiatives lead strategic efforts and make a significant impact with minimal oversight. We need someone who is not only comfortable navigating uncertainty but is also excited to take the lead in positioning Janie as a leader in healthcare staffing.
Key Responsibilities:
Demand Generation Campaigns:
Develop and execute multichannel demand generation campaigns including email marketing social media blogs and paid advertising to generate highquality leads.
Monitor and analyze campaign performance to optimize lead generation and improve conversion rates.
Social Media Management & Strategy:
Manage social media content and strategy across platforms creating engaging posts and driving community engagement.Develop and implement social media campaigns to build brand awareness and attract new followers in the healthcare industry.
Paid Advertising:
Design implement and manage paid advertising campaigns (PPC social ads display ads) to drive traffic and generate leads.Create compelling ad creatives independently using design tools as needed.
SEO Strategy & Content Creation:
Develop and execute an SEO strategy to improve organic search rankings and drive traffic to our website.Write blog posts articles and other content that aligns with our brand voice and engages our target audience.Collaborate with subject matter experts to produce thought leadership content relevant to healthcare staffing.
Brand Management:
Increase brand recognition and awareness through strategic marketing initiatives and consistent messaging.Support the development and of a cohesive brand strategy that resonates with our target audience and differentiates Janie in the market.
Event Support:
Assist in planning and executing virtual and inperson events such as webinars conferences and trade shows.Manage event logistics including booth design promotional materials and lead capture strategies.
Qualifications:
Bachelors degree in Marketing Communications Business or a related field.
3 years of experience in demand generation digital marketing or a related role.
Proven experience with social media management content creation and SEO strategy.
Strong analytical skills and the ability to interpret data to optimize campaign performance.
Experience in the healthcare industry or staffing is a major plus.
Excellent communication and project management skills.
Creative mindset with a keen eye for design and detail.
Why Join Us
Opportunity to make a meaningful impact in the healthcare staffing industry.
Collaborative and innovative work environment.
Competitive salary and benefits package.
Professional growth and development opportunities.
If youre a strategic thinker with a passion for driving growth and a knack for creative marketing wed love to hear from you
Apply now to join our team and help us transform the future of healthcare staffing.
Location: Remote LATAM
Type: FullTime
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