Mobile App Experience Manager

3 semanas atrás

São Paulo, Brasil Samsung Electronics Tempo inteiro

Who are we?

  • Samsung Electronics has grown into one of the world’s leading technology companies, and is recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world and we are proud to bring the creativity and diversity of its talented people who drive this transformation.



About the Job:

  • The LATAM eCommerce Team is responsible for the sales growth of eCommerce DtC Channels working in partnership with the 7 subsidiaries in Latin America.
  • As we expand our operations in Latin America, we are looking for an eCommerce Mobile App Content and UX Jr Manager.



Position:


  • LATAM eCommerce Mobile App Content Manager



Main Responsibilities:

  • Develop, create and manage content strategy, in partnership with the content marketing agency, aligning the App 1st Strategy and addressing the needs and interests of both, customers and Samsung.
  • Analyze various data, in order to deliver data insights towards the Shop App strategy and targets, including installation, traffic, conversion rates, product strategy/assortment and average order value, leading the Mobile App adoption, sales and customer experience.
  • Analyze the User Interface and identify improvement points in the customer journey, translating into opportunities to be explored and prototyped in an agile way.
  • Translates concepts into results and prototypes, evaluating user feedback and projecting potential business gains.
  • Apply tests to ensure understanding of the proposed experience.
  • Work in collaboration with colleagues in countries/subsidiaries by running Weekly Meetings for targets and action plan follow up.
  • Provide inputs for localization and support the subs to validate assets delivered by regional agency.
  • Coordinate with Promotional team for always on exclusive content on app.
  • Define Samsung.com app communication strategy and recommend to subs.
  • Collaborate with Samsung head quarter (HQ) identifying and applying best practices in the region.
  • Support the preparation of weekly reports and presentations of results and strategies to the Top Management.


Requirements and Skills:

  • Solid experience in digital operations, ideally in management of e-commerce content platforms.
  • Good knowledge in growth marketing driven for APP operations.
  • Experience in UX and UI in digital environments / operations.
  • Experience with Mobile App is a key differentiator.
  • Hands on profile, with analytical skills, sense of urgency and good interpersonal relations.
  • Undergraduate degree in related areas, such as Administration, Marketing, Design, among others.
  • Fluent English (mandatory); Spanish (differential).

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