Lider Marketing Cordius/Soja

Overview

Join to apply for the Lider Marketing Cordius/Soja - Brasil e Paraguai role at Corteva Agriscience.

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Join to apply for the Lider Marketing Cordius/Soja - Brasil e Paraguai role at Corteva Agriscience.

Responsibilities

• Lead the Marketing Mix (4Ps) strategy for Cordius, ensuring competitive positioning and sustainable growth.
• Full P&L ownership of the Cordius business, driving profitability and long-term value creation.
• Define and implement the portfolio strategy, from Research to Market Launch (End-to-End), including product advancement meetings, lifecycle management, and gap analysis.
• Manage the basic seed planning and production, with full accountability for cost structure and operational efficiency.
• Ensure cross-functional alignment with Research, Agronomy, Supply, and Commercial teams to accelerate portfolio success.

Demand Generation & Market Development

• Drive all demand generation processes (monthly OUT, royalties, basic seed sales), ensuring predictable and profitable growth.
• Lead the implementation of positioning processes for R5 materials and CTCs, securing competitive differentiation.
• Develop and implement marketing programs (e.g., SOMOS) and create new initiatives to strengthen market presence.
• Conduct deep analysis of Cordius' multipliers network, maximizing market penetration and adoption.

Brand Leadership & Partnerships

• Act as the Brand Guardian of Cordius, enhancing brand awareness and reputation via trade shows, digital channels, regional events, and strategic communications.
• Manage and expand strategic partnerships for germplasm licensing (B2B), both locally and globally, ensuring sustainable growth in the licensing model.
• Strengthen synergies across Licensing, Seeds, CP (Crop Protection), and Biologicals to unlock integrated value propositions.
• Oversee local and global contracts related to germplasm licensing, ensuring compliance and alignment with corporate strategy.

Requirements

• Bachelor's degree in Agronomy or related area
• Minimum 3 years' experience in licensing leadership roles
• Fluent English
• Availability to travel

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Farming

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