Partner Communications Marketing Manager

Partner Communications Marketing Manager

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Partner Communications Marketing Manager

Join to apply for the Partner Communications Marketing Manager role at Avalara

What You'll Do

We're seeking a creative, driven marketing manager to join our Partner Marketing team. Our mission is to deliver an exceptional Avalara experience for partners by supporting them with targeted engagement and compelling marketing resources that help them start, run, and scale their business with us.

As the Partner Communications Marketing Manager, you will lead and execute strategic communication initiatives to and about our partners. This role is essential in connecting partners with the information, events, and tools they need to thrive. You'll drive communications through multiple channels, manage partner-facing webinars, and coordinate partner-centric social media strategies in collaboration with internal and external teams.

What Your Responsibilities Will Be

What you'll do

Lead Partner Communications Strategy

• Develop and maintain a communications playbook that outlines key messaging objectives, execution channels (email, social media, and partner portal), and engagement best practices.
• Collaborate across partner management, partner programs, partner sales, and marketing to establish communications rules of engagement.
• Position monthly partner newsletters and updates as a key lever for increasing program awareness and platform adoption.
• Execute targeted campaigns to segmented partner audiences and continuously optimize based on engagement data.
• Build and manage a communications performance dashboard and deliver monthly updates to stakeholders.
  
  

Manage and Execute Partner Webinars

• Plan, coordinate, and execute partner-facing webinars to educate, enable, and engage our partner ecosystem.
• Work cross-functionally to develop content, secure speakers, drive registration, and measure outcomes.
• Create follow-up content and reporting to extend the impact of each webinar.
  
  

Drive Partner Social Media Strategy

• Manage and grow our partner-focused social media presence in collaboration with Avalara's social media team and external agencies.
• Coordinate social content calendars, campaigns, and partner spotlights that promote engagement and amplify partner successes.
• Monitor social metrics to evaluate effectiveness and adjust strategies accordingly.
  
  

Who you'll work with

• Collaborate with brand, content, social, and digital teams to ensure cohesive messaging across all touchpoints.
• Engage regularly with partner stakeholders to align messaging with broader strategic goals.
• Work closely with internal email operations and partner program teams, as well as an external social media agency, to execute campaigns and events.
  
  

What You'll Need To Be Successful

• Bachelor's degree in marketing or a related field.
• 4+ years of experience in marketing and communications within a high-growth SaaS or tech environment, with a focus on partner or channel communications.
• Proven ability to manage webinars and social media campaigns as part of an integrated communications strategy.
• Strong presentation and executive communication skills, with a bias for action and a startup mentality.
• Excellent project management and organizational skills, with strong attention to detail.
• Growth mindset with a passion for learning, embracing challenges, and drawing inspiration from others' success.
• Fluent English.
• Only resumes in English will be considered.
• - Remote
  
  

How We'll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We're Avalara. We're defining the relationship between tax and tech.

We've already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year, and this year we became a billion-dollar business. Our growth is real, and we're not slowing down until we've achieved our mission - to be part of every transaction in the world.

We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We've been different from day one. Join us, and your career will be too.

We're An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesSoftware Development

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