Product Marketing Senior Analyst

2 semanas atrás

Brasília, Distrito Federal, Brasil Agoda Tempo inteiro
Product Marketing Senior Analyst (Bangkok Based, relocation provided)

Join to apply for the Product Marketing Senior Analyst (Bangkok Based, relocation provided) role at Agoda

About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

The Opportunity
The B2B Marketing team at Agoda is seeking a Product Marketing Senior Analyst to work on our content strategy efforts. The ideal candidate will define and execute our product marketing strategy, ensuring our products resonate with our target audience and achieve market success. You will work on initiatives to enhance our brand visibility and create compelling narratives for our B2B partners, driving impact for the organization.

Role Overview
As the Product Marketing Senior Analyst, you will develop and execute communication strategies for B2B partners. This includes contributing to Agoda's product marketing strategies, working on core product value propositions, optimizing content efforts, crafting materials for C-suite presentations, and collaborating across departments to showcase our strengths in the B2B travel sector.

Key Responsibilities

  1. Develop and implement product marketing strategies to engage B2B audiences, elevate brand awareness, and deliver results.
  2. Create compelling product messaging and positioning.
  3. Manage cross-functional projects ensuring stakeholder alignment.
  4. Analyze product and channel performance metrics to refine strategies.
  5. Design and execute go-to-market plans, including promotional campaigns and sales enablement.
  6. Conduct market research to identify partner needs and trends.
  7. Design high-impact presentations for partners and executives.

What You'll Need To Succeed

  • At least 2 years of experience in product marketing, strategy, content marketing, or related roles, preferably in tech. B2B marketing experience is a plus.
  • Strong analytical skills, SQL knowledge is advantageous.
  • Creative problem-solving skills and resourcefulness.
  • Exceptional communication skills, including presentation creation.
  • Strategic thinking aligned with business objectives.
  • Familiarity with tech and travel industries; online travel agency experience is a plus.
  • Knowledge of marketing automation tools, CRM, and analytics software is beneficial.

Why Join Us?
At Agoda, you will shape our communication strategies and drive growth in B2B marketing. If you are innovative and passionate about travel technology, join our dynamic team

Equal Opportunity Employer
Agoda values diversity and inclusion, providing equal employment opportunities regardless of background or characteristics. We prioritize merit and qualifications and are committed to an inclusive environment.

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