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Regional Marketing Specialist

Há 1 mês

São Paulo SP, Brasil Cencora Tempo inteiro

**Job Details**:
**Primary Duties and Responsibilities**
- Develop annual regional marketing plan: develop, with the support of the Head of Demand Generation, a strategically focused annual regional marketing plan for LATAM. This plan should be aligned with customer billings and committed to executing on time and within budget. It should include the design of multi-channel marketing campaigns to achieve commercial goals. The team member will be goaled on marketing-generated revenue and pipeline creation.
- Budget management: manage the LATAM marketing budget, tracking spend and ensuring responsible spending in line with the plan and phasing, promoting a consistent approach and maximising return on investment.
- KPI monitoring and reporting: monitor and report on KPIs, analyse the effectiveness of regional marketing initiatives, identify trends, and draw insights from data and anecdotal feedback. Be highly analytical and action-focused, presenting performance trends and pivoting strategies where necessary.
- Digital marketing localisation: collaborate with the digital marketing team/agency to regionalise/localise paid search efforts.
- Media and PR liaison: liaise with regional media partners and publishers, working with the content team to support regional media and PR opportunities.
- Collaboration with sales teams: work closely with sales teams to leverage global marketing assets and execute regional initiatives to boost customer engagement and pipeline acceleration.


**Experience and Educational Requirements**
- Bachelor's degree in marketing, business, or comparable education/experience.
- Minimum of 4 years of marketing experience with a proven track record of planning and executing demand generation campaigns and managing senior stakeholders.
- Business-to-business marketing experience required.

**Minimum Skills, Knowledge, and Ability Requirements**
- CRM and marketing automation: experienced user of CRM platforms such as Salesforce (SF) and marketing automation platforms such as Pardot, preferably a certified user. Capable of creating detailed reports.
- Stakeholder management: strong stakeholder management skills, including presenting to senior leaders and communicating clearly across a matrix organisation with clarity and precision. Ability to be agile and demonstrate flexibility where needed.
- Budget and fiscal responsibilities: specific experience in tracking spend, ensuring responsible spending in line with plan and phasing. Highly analytical, focusing on performance trends and pivoting strategies as necessary. Action-focused and results-oriented, with the ability to present data trends effectively.
- Revenue-based goals: strong understanding of revenue-based goals, with the ability to adhere to KPIs and goals related to marketing-generated revenue and pipeline creation.
- Analytical skills: strong analytical skills with the ability to use data to draw conclusions and make informed decisions.
- Event/conference coordination: experience planning and coordinating events, conferences, and exhibitions.
- Organisational and communication skills: excellent organisational, communication, stakeholder management, and project management skills.
- Technical proficiency: skilled in using Microsoft Office Suite.
- Digital marketing skills: proficient in Google tools (such as Google Analytics, Google Ads), with a solid understanding of SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) strategies.
- Language proficiency: fluent in English.

**What Cencora offers**:
Benefit offerings outside the US may vary by country and will be aligned to local market practice. The eligibility and effective date may differ for some benefits and for team members covered under collective bargaining agreements.

Full time

**Affiliated Companies**: Affiliated Companies: WC_SAO_World Courier do Brasil Transportes Internacionais LTDA

**Equal Employment Opportunity**:
Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.