Digital Experience Strategist

4 semanas atrás

Campinas, Brasil BRP Tempo inteiro

ROLE OVERVIEW

As a Digital Experience Strategist in the Digital Marketing Team, you'll be a key player in driving innovation. Your role involves identifying and leveraging business opportunities to enhance digital marketing performance. Collaborating closely with a cross-functional team, including a Business Analyst, Solution Architect, UX/UI Designer, and Project Manager, you'll contribute to the success of major digital projects.

**YOU’LL HAVE THE OPPORTUNITY TO**:
Have a holistic and centralized view of BRP’s digital marketing approach and performance

Participates in the development of business cases to justify and prioritize new projects

Present innovation projects to executives to gather their insights and engage their support

Interact with internal clients and external partners and dealers

Drive deep dive analysis that can bring the business towards areas of opportunity

Understand customer behavior and analyze user data in collaboration with the UX & Data teams

Identify gaps and opportunities to improve efficiencies, acquisition, and conversion performance

Keep pace with the digital industry in terms of trends and best practices

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Bachelor’s degree in digital marketing, e-business, or a related discipline

Strong knowledge of the digital marketing ecosystem (websites, CRM, social media, UX/UI design, eComm, analytics, connected objects, DevOps).

Proven ability to identify business opportunities and convert them into winning strategies

Experience in cost, risk, ROI assessment, and stakeholder management

Strong capacity to elaborate a digital product vision and roll-out plan according to business objective

Communication skills to translate digital vocabulary into comprehensive business recommendations

Knowledge of databases, APIs, and interoperability of systems in complex innovation projects

Minimum of 6 years of experience in digital marketing products

DESIRED SKILLS AND ABILITIES

Goal-oriented, data-driven profile, who has exceptional attention to detail

Team player with excellent communication skills

Strong analytical and problem-solving skills

Ability to effectively multi-task in a deadline-driven atmosphere

High levels of integrity, autonomy, and self-motivation

Fluency in spoken and written English. French is an asset

THE ROAD SHOULD BELONG TO EVERYONE.

We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.

We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.

Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

This position is based in Campinas, Brazil and is eligible to the BRP Employee Referral Program.

You will have the opportunity to work in hybrid mode, 2 to 3 days in the office.

Resumes in English will be preferred.

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