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Hach Latam Marketing Director

Há 1 mês

São Paulo SP, Brasil Hach Tempo inteiro

This role demands a data-driven approach in an entrepreneurial and fast-paced environment, balancing both strategic thinking and tactical execution with a strong emphasis on A/B testing, learning, and continuous improvement.

Acting as a liaison between product management, sales, global marketing, and the market, the Senior LATAM Marketing Manager is also responsible for developing go-to-market strategies, messaging, and positioning, along with customer acquisition and retention strategies that supports Hach LATAM’s customer-facing teams by helping craft compelling narratives that resonate with prospects and customers. The position involves enhancing brand credibility, showcasing the reliability of our products and services, and highlighting our successes in the market.

**Key responsibilities**:

- Gain a deep understanding of Hach LATAM’s customers to reach, engage, attract, and retain them.
- Develop and optimize a data-driven, multi-channel performance marketing strategy that achieves customer growth and financial objectives.
- Drive demand and pipeline generation as a collaborative and strategic partner in the development of product and solution sales plays, content creation and other sales enablement materials.
- Work with global marketing and strategy teams to develop and adapt the GTM strategy for the region, messaging, and positioning for each new product launch.
- Develop sales enablement materials that empower campaign and demand generation teams with assets to drive growth, leveraging global content and communications that our relevant and translated for the LATAM market.
- As a product management, you will be responsible with your team for adapting the global product strategy and vision to meet the specific needs of each local market in Latin America. This includes coordinating with local teams to ensure the product's success in each country, taking into account cultural nuances, local regulations, and competitive landscapes, while closely collaborating with product managers based in each market.
- Drive Ecommerce and Leads growth in LATAM
- Leverage the global marketing strategy to create an effective regional solution and services content strategy, events and calendar, and impactful growth programs to generate customer acquisition, funnel conversion, engagement, while increasing customer lifetime value.
- Monitor pricing strategy for the region, maximizing volume and gross margin.
- Driving new ideas to cultivate new and existing customers through innovative and compelling marketing tactics and channels, turning those ideas into breakthrough creative campaigns that make sense for our business.
- Partner with the global marketing team to leverage campaign assets, optimize, and oversee paid advertising campaigns to achieve customer acquisition goals that include paid search, paid social, display/programmatic, affiliate and emerging opportunities working with internal / external agency partners.
- Identifying emerging opportunities to drive customer acquisition and increase lifetime value.
- Developing A/B and multivariate testing plans, including conversion rate optimization to deliver against business objectives and ROI targets.
- Review, analyze, and communicate program performance, identifying trends and opportunities while developing best practices to increase efficiency and effectiveness of campaign results.
- Establish and refine a regional multi-touch attribution model to accurately forecast channel/sales pipeline contribution, revenue, and spend with support from Finance.
- Track and manage resource investments, with a focus on optimizing return on investment.

**Education and Background**
- Bachelor's Degree in Marketing, Business, Communications or related field required, Master’s preferred.
- 7+ years of experience in a people leadership role, that has proven results in high growth market penetration through integrated marketing and communication efforts.
- Experience with e-commerce and Product management
- Demonstrated history of driving growth by ideating, planning and executing through all marketing opportunities to drive business results.
- Passion for generating new and creative marketing ideas and turning those into impactful programs.
- Experience leading a variety of marketing teams and professionals including Digital Experience, Marketing Operations and Performance Marketing.
- Deep understanding of MarTech and AdTech solutions, with the ability to dive into channel analytics to problem solve, maximize performance, and change direction when warranted.
- Ability to navigate between the big picture and small details, understanding the overall strategy and identifying the details required to execute.
- Proven track record of successful leadership, ability to create followership, and history of developing high performing teams in a fast-paced environment with tight deadlines.
- Lead and engage in brand studies, VOC interviews, and other customer insight generation activit