Ominchannel Rtm Manager

There's a sense of pride that comes from building brands people love and being able to make a global impact for the world’s most recognized brands. At The Coca-Cola Company, we’re looking for a Channel Consultant II to lead the design and implementation of our market analytics solutions - from the theoretical frameworks to actionable execution solutions. This requires a strategic thinker and someone who strives to drive innovation.

**What You’ll Do for Us**
- Provides thought leadership and fact-based insights and methodologies to identify, develop, and execute the best possible growth paths through the analysis of business drivers, current reality and future trends, competitive landscape & dynamics in our and adjacent business/categories, as well as internal capabilities and external factors that affect or could affect the business
- Integrates with other functions & processes and provides oversight and management to multiple initiatives, connecting and bring synergy to ensure that work is completed efficiently, adjusting priorities, effectively track progress and identify issues
- Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth
- Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts
- Leads the strategy definition and implementation of super / hyper channel strategies across the system in balance with the system’s served channels, vs. other growing channels and competitors to protect our business base and profitability
- Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation
- Leads development of a long-term super & hyper channel strategy, based on strategic analysis, opportunity identification via revenue mapping, and identification and alignment on key profit pools over the medium to long term.
- Develop an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations
- Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements
- Leads the Reliability Growth Management (RGM) process in the channel to optimize volume / revenue mix by pack and brand and identifies future opportunities
- Leads the development and implementation of specific incidence & frequency driving programs
- Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution
- Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as, ensures the successful execution of national innovation projects

**Qualification & Requirements**
- Bachelor’s degree in Marketing, Business Administration or related field required
- 3+ years of experience in marketing, product marketing or related field
- Experience in a cross-functional or highly matrixed organization
- Experience having owned/shaped/led growth and marketing strategy for global product line.
- Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding
- Ability to motivate and work well with diverse, global and cross functional teams.

**What We Can Do** **For** **You**
- ** Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**

Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Branding; Media Buying; Channels Strategy; Product Commercialization; Marketing Strategies; Market Segmentation; Customer Insights; Alteryx; Microsoft Office; Tableau; Strategy Development; Google Analytics; Influence; Microsoft Power BI; Demand Generation Marketing; Key Performance Indicators (KPIs)
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is on