Luxury Culture Manager
3 meses atrás
Job Description:
**Job Description**:
About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired? Then this may be the opportunity for you.
About the role:
The Luxury Culture Manager position is a critical, and this individual will be responsible to leading the "Into Culture" strategy and execution on our luxury brands in the market, creating and executing initiatives that connect and infiltrate our brands within various cultural verticals according to the brand positioning in the region.
We want the brand to be culture-forward: participating with people, in the places, at the moments which intersect with what consumers care about. We want to create powerful ideas to that earn consumer advocacy: causing consumers to talk to other consumers about the brand voluntarily. We need a gold standard culture expert who will disrupt our thinking, bring the outside in, anticipate trends, create our brand networks, and develop best in class plans to drive talkability and to generate content.
The main KPIs:
- Improve the talkability index of the brands (a combination of earned media in social and press, and search on google)
- Help the brand to improve the Brand Score at Kantar focused on Meaningful
- # of innovative initiatives in culture actions (collabs, LTO´s, new ways of sell, new ways to experience the brand, on trade experiences, ecc)
- Enhance Brand Visibility and brand relevance.
- Foster meaningful connections with the target audience.
Top accountabilities:
Develop and Execute "Into Culture" Strategy: Partner with Brand Leads to develop and execute the "Into Culture" strategy for our luxury brands in the market. This involves identifying relevant cultural verticals, understanding target audience interests, and creating impactful initiatives that align our brands with the culture driving talkability and earned media. These initiatives should aim to enhance brand visibility, increase brand relevance, and foster meaningful connections with the target audience.
Cultivate Relationships in Cultural Verticals: Establish and nurture relationships with key stakeholders, influencers, and representatives within various cultural verticals. This includes building a network of contacts in the music, fashion, sports, entertainment and other relevant industries. Leverage these relationships to gain insights, identify collaboration opportunities, and effectively infiltrate our brands into the cultural landscape.
Deep Knowledge of Earned Media: Possess a deep understanding of earned media channels, including social media, influencers, PR, and content partnerships. Stay up-to-date with the latest trends and best practices in leveraging earned media to drive brand engagement and amplify cultural impact. Identify opportunities for brand collaborations and partnerships within the earned media space.
Measure and Optimize Performance: Develop and implement metrics and KPIs to track the success and impact of Culture Marketing initiatives. Regularly analyze performance data to identify areas for improvement and optimize strategies accordingly. Provide actionable insights to senior leadership on the effectiveness of the "Into Culture" strategy and recommend adjustments as needed.
Cross-functional Collaboration: Collaborate closely with internal stakeholders, including marketing, brand management, costumer marketing, brand curators and also the culture managers of the other markets. Foster effective teamwork and alignment to ensure the seamless integration and execution of Culture Marketing initiatives across all brand touchpoints.
Brand experience: Responsible for shaping how consumers perceive and interact with the brands. Their duties include developing strategies to create cohesive and positive brand image across various touchpoints, ensuring consistency in messaging, implementing initiatives to enhance brand engagement and talkability. They focus on delivering a memorable and consistent brand experience that resonates with the target.
Qualifications:
- 10 years of experience in Culture: Strategic Culture Marketing, Influencer Engagement, Contracting and Management, Earned Influencer & Media Relationships, Public Relations, Large-Scale Sponsorship and Partnerships, Events and Experiences, Content Production for Earned and Social-First Deployment, Proven Track Record of Earned Talkability for Brands & Brand Performance working with Luxury Brands.- Strategic marketer with exper
-
Luxury Account Manager
Há 2 dias
São Paulo, São Paulo, Brasil Diageo Tempo inteiroAbout UsDiageo, a leading premium alcohol company, is built on a legacy of people of great character. Our brands are industry icons, and our success is thanks to the strength of our people, in every role. We trust them with our legacy and reward them with career-defining opportunities.Job SummaryWe're seeking a talented Luxury Account Manager to join our...
-
Luxury Business Manager
Há 2 dias
São Paulo, São Paulo, Brasil Diageo Tempo inteiroAbout UsAt Diageo, we're proud to be the world's leading premium alcohol company. Our legacy is built on people of great character, and we're committed to creating a better future for our consumers, our employees, and our communities.AccountabilitiesWe're seeking a talented individual to lead our Luxury Execution strategy, driving exponential portfolio share...
-
Luxury Training Specialist
3 semanas atrás
São Paulo, São Paulo, Brasil Swarovski Tempo inteiroAbout the RoleWe are seeking a highly skilled Luxury Training Specialist to join our team at Swarovski. As a key member of our training team, you will be responsible for delivering and recording ILT trainings on brand, product, service, and sales, as well as clienteling, styling, specialist skills, soft skills, and Store Management development.Key...
-
Commercial Luxury Lead
2 semanas atrás
São Paulo, São Paulo, Brasil Diageo Tempo inteiroAbout UsAt Diageo, we're proud to be the world's leading premium alcohol company. Our legacy is built on the strength of our people, and we're committed to creating a workplace where everyone can thrive. Our purpose is to celebrate life every day, everywhere, and we believe that diversity and inclusion are key to achieving this goal.The RoleWe're seeking a...
-
Luxury Business Manager Brasil
3 meses atrás
São Paulo, Brasil Diageo Tempo inteiroDescription : About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our...
-
Luxury Sales Manager
3 semanas atrás
São Paulo, São Paulo, Brasil Belmond Tempo inteiroAbout the RoleWe are seeking a highly skilled and experienced Luxury Sales Manager to join our Sales Management Team at Belmond. As a key member of our team, you will be responsible for delivering exceptional sales experiences to our high-end clients, driving revenue growth, and building strong relationships with our luxury partners.Key...
-
Head of Luxury Commercial Brazil
2 semanas atrás
São Paulo, São Paulo, Brasil Diageo Tempo inteiroAbout UsAt Diageo, we're driven by a passion for innovation and a commitment to excellence. As the world's leading premium alcohol company, we're dedicated to creating a better tomorrow for our consumers, our employees, and our communities.The RoleWe're seeking a highly skilled and experienced Commercial Head to lead our Luxury business in Brazil. As a key...
-
Head of Commercial Luxury Brazil
2 semanas atrás
São Paulo, SP, Brasil Diageo Tempo inteiroJob Description: About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our...
-
Accounting Manager
4 meses atrás
Sao Paulo, Brasil Louis Vuitton Tempo inteiroPOSTE **Accounting Manager** Louis Vuitton South America is seeking a highly motivated, curious and customer focused **Accounting Manager **with an undeniable passion for developing our Accounting Team. As an **Accounting Manager**, you will be responsible for developing our current Accounting team, improve their processes and actions, ensuring that every...
-
Finance & Strategy Luxury Head
4 meses atrás
Sao Paulo, Brasil Diageo Tempo inteiroJob Description: - From Arthur Guinness to Johnnie Walker, our business was founded on people of phenomenal character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy....
-
Luxury Retail Supervisor
3 semanas atrás
São Paulo, São Paulo, Brasil BOTTEGA VENETA BRAZIL Tempo inteiroAbout the Role:We are seeking a highly skilled and experienced Luxury Retail Supervisor to join our dynamic team at BOTTEGA VENETA BRAZIL. As a key member of our store operations team, you will be responsible for ensuring exceptional customer service, driving sales growth, and maintaining a high level of store presentation.Key Responsibilities:Lead and...
-
Luxury Butler
3 semanas atrás
São Paulo, São Paulo, Brasil Accor Hotels Tempo inteiroJob Title: Luxury ButlerAccor Hotels is seeking a highly skilled and experienced Luxury Butler to join our team. As a Luxury Butler, you will be responsible for providing exceptional service to our guests, ensuring their stay with us is nothing short of perfect.Key Responsibilities:Guest Service: Ensure guests receive prompt, courteous, and personalized...
-
Luxury Marketing Head Lifestyle Brands
3 meses atrás
São Paulo, Brasil Diageo Tempo inteiroDescription : About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our...
-
People & Culture Manager
4 meses atrás
Sao Paulo, Brasil Gipsyy Tempo inteiroVocê é um profissional de People & Culture dinâmico, orientado a pessoas, com uma paixão por viagens e sede por crescimento? Somos a Gipsyy, uma empresa líder em tecnologia no setor de viagens de ônibus, e estamos em busca de um(a) People & Culture Manager para liderar e impulsionar nosso negócio para novos patamares. **Sobre Nós**: A Gipsyy está a...
-
Sales Manager for Luxury Travel
4 semanas atrás
São Paulo, São Paulo, Brasil TL Portfolio Tempo inteiroPosition Overview: We are seeking an exceptional and results-driven sales manager with a passion for luxury travel. The ideal candidate will possess a strong ability to cultivate and nurture relationships with clients, ensuring a high level of satisfaction and engagement.Key Responsibilities:Develop and implement direct sales strategies targeting tour...
-
São Paulo, São Paulo, Brasil Diageo Tempo inteiroAbout UsAt Diageo, we're proud to be the world's leading premium alcohol company. Our business was founded on people of great character, and in 250 years, nothing's changed. We're driven by a passion for innovation, a commitment to quality, and a desire to make a positive impact on the world.Job SummaryWe're seeking a talented and experienced Marketing...
-
Luxury Butler
2 semanas atrás
São Paulo, São Paulo, Brasil Accor Hotels Tempo inteiroJob DescriptionJob Title: Luxury ButlerJob Summary:We are seeking a highly skilled and experienced Luxury Butler to join our team at Accor Hotels. As a Luxury Butler, you will be responsible for providing exceptional service to our guests, ensuring their stay with us is nothing short of perfect.Key Responsibilities:Guest Service: Ensure guests receive...
-
Luxury Account Manager SP
3 meses atrás
São Paulo, Brasil Diageo Tempo inteiroDescription : About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our...
-
Luxury Retail Supervisor
2 semanas atrás
São Paulo, São Paulo, Brasil BOTTEGA VENETA BRAZIL Tempo inteiroAbout the Role:We are seeking a highly skilled and motivated Supervisor to join our dynamic team at BOTTEGA VENETA BRAZIL. As a key member of our store management team, you will be responsible for ensuring exceptional customer service, driving sales growth, and maintaining a positive work environment.Key Responsibilities:Lead by example, demonstrating a...
-
Sales Manager for Luxury Travel
4 semanas atrás
São Paulo, São Paulo, Brasil TL Portfolio Tempo inteiroPosition Overview: We are seeking an exceptional and driven sales manager with a passion for luxury travel. The successful candidate will excel in building, creating, and nurturing relationships within the travel sector.Key Attributes: A self-motivated, organized professional with a strong aptitude for prospecting and relationship management. A positive...
