Vertical Marketing Specialist
Há 7 dias
Impulsionar o crescimento de mercados verticais, liderando iniciativas estratégicas para indústrias atribuídas. Isso inclui entender os impulsionadores e oportunidades do mercado, interconectar as soluções da Water Quality Platform e desenvolver e executar estratégias para impulsionar o crescimento nos mercados existentes e adjacentes. Esta posição irá liderar iniciativas paras as verticais industriais (mineração, energia, dentre outras).
Liderar planos de Go-To-Market para promover o crescimento da receita, win-rate, share of wallet e Market share nos respectivos segmentos de mercado. Desenvolver o plano de marketing vertical usando informações das partes interessadas comerciais para identificar e desenvolver táticas de marketing específicas para entregar objetivos de crescimento anual. Os planos incluem estratégias para o crescimento contínuo do negócio principal, expansão de mercado, lançamento de novos produtos, resposta competitiva e novas táticas de penetração. Os planos devem alavancar o uso de ferramentas digitais de geração de leads e comércio eletrônico. Desenvolver estratégias para cada segmento vertical usando informações de Unidades de Negócios, Equipes de Vendas e Clientes / Líderes de Opinião do mercado para criar estratégias eficazes de crescimento de participação de mercado. Desenvolver business cases e outras ferramentas para avaliar informações, identificar oportunidades de mercado e ações a serem tomadas;
Mais de 5 anos de experiência em estratégia/ gestão/ marketing de produtos / consultoria.
Desejáveis conhecimentos no mercado industrial de fornecedores de equipamentos e serviços para as indústrias de tratamento de água, alimento e bebidas ou infraestrutura (mineração, energia). Experiência prévia com fornecedores de instrumentação analítica e/ou reagentes para laboratórios de análises e/ou processos industriais/ambientais seria de especial interesse.
Necessário diploma de bacharel; MBA ou outro grau avançado desejado.
**Idiomas**: Inglês fluente. Espanhol avançado será diferencial
When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you’ve ever wondered what’s within you, there’s no better time to find out.
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