Brand Manager Sprite
3 semanas atrás
As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.
**What You**’ll** **Do for Us**
- Ensure alignment of local brands strategies with overall Company strategy to drive profitable growth and managing local brand P&L.
- Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights.
- Partner with other brand managers and Operating Unit category teams to find communalities with other local brands to define and develop common plans and executions.
- Manage local brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.
- Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
- Illuminate the local brands potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and channels.
- Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partner.
- Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.
- Execute strong financial and operational system/partner routines.
**Qualification**s** **& Requirements**
- Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business
- 3+ years of relevant work experience in brand management
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Knowledge of procedures and media used to drive increased volume and brand equity.
- Ability to manage and inspire agency performance.
- Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
- Knowledge of the creative brief development process.
- Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
- Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
- Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
- Must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
- Experience in working in a cross functional and international environment is ideal.
- In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
- Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.
**What We Can Do** **For** **You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
- ** Expansive & Diverse Customers**: We focus on diversified and large range of customers each day.
- ** Critical experiences**: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
- ** Growth Culture**: Be a protagonist of bringing to life Coca-Cola's new vision and organization.
**Skills**
Leadership; Media Planning; Creative Development; Marketing; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Social Media Strategies; Analytical Techniques; Creative Brief Development; Problem Solving; Brand Architecture; Channel Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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