Digital Analytics Latam Manager São Paulo

2 meses atrás

Sao Paulo, Brasil Kenvue Tempo inteiro

**Digital Analytics Latam Manager | São Paulo**-2307007398W

Description

**Kenvue is currently recruiting for a Digital Analytics Latam Manager. This position reports to the Regional Associate Director of Data & Analytics and will be based in São Paulo, SP, Brazil.**

**Who We Are?**

At Kenvue, part of the Johnson & Johnson Family of Companies (Kenvue), we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

**What will you do?**

Are you a skilled marketing analytics professional with a passion for data-driven insights? Do you want to join a hardworking and diverse team at Kenvue, a Johnson & Johnson company, and make a real impact on our Regional marketing & e-commerce efforts? If you answered yes, we are currently in search of a Digital Analytics Latam Manager - Data-Driven Marketing Analytics to help us achieve our goals.

Reporting to the Regional Data & Analytics Latam Associate Director, you will play a key role in the Regional Connected Commerce Squad.

As the Digital Analytics Latam Manager - Data-Driven Marketing Analytics, you will be at the forefront of our efforts to drive business growth through cutting-edge analytics and strategic planning supporting e-commerce, CRM and data-driven digital marketing efforts. In this highly influential, visible, and high-growth role, you will cast a Regional vision across markets, establish analytic standards, and develop solutions to improve performance.

**Key Responsibilities**
- Create the Digital Analytics Ecossystem to Kenvue, connecting and structuring differents Digital Data Sources as E-Comm, CRM, Precision Marketing, Web Analytics, Media, Syndicated (Online Market Shahre, Online Execution). This Ecossystem, connected with the businesss priorities will provide analytics direction, planning, execution, monitoring and control.
- Provide analytical and valuable insights for decision-making support for key projects and management. Communicate findings and propose actionable recommendations to address the problems.
- Collaborate with Kenvue Tech and Data teams to identify, wireframe, prototype, test, and operationalize analytic solutions
- Develop and deploy cutting-edge measurement approaches across markets to evaluate business impact and track progress in CRM advancements.
- Lead the development and implementation of Digital analytics dashboards.
- Guide the activation and adoption of these solutions in partnerships with Global, Regional and local market CRM leads to maximize and measure business value.
- Lead evaluation on the health of the database and segmentation methodologies and collaborate with CRM leads to determine strategies to build acquisition, engagement, and retention.
- Ensure websites and CRM systems provide an effective conversion funnel, modeling data to identify next-best-action.
- Unlock the business value of the 1st party data by driving and tracking usage of the 1PD for media communications, measuring and optimizing the performance of the 1PD communications, and engaging with Insights, IT, Brand, Media, Media agency and Customer Development teams to build a Regional data repository to fuel insights generation.
- ROI improvement by identifying, integrating and operationalizing precision workflows, capabilities and decision support tools around jobs to be done between brand and media agency for high-value audience (HVA) planning, and creative optimization across owned content and media touchpoints.
- The Digital analytics manager will be the key contact of Global CBI Digital Analytics and Data Hub for Media and CRM data.

***Key deliverables include**:

- Data automation and Visualization to support top management with strategic reports and smart measurement;
- Cascade global strategy for Data-Driven Culture and Strat Plan for 2025;
- HVA-led precision media activation & workflows - Identify processes, workflows and capabilities to map precision needs against E2E media execution: audiences (data valuation) & delivery (sufficiency, reach/freq), inventory (context & waste management), dynamic creative/content delivery and impact (ROI). Partner with clusters to embed framework and progress against their roadmaps. Oversee agency precision activation and optimization across paid channels (programmatic, search, social, etc.)
- First Party Data ( 1PD) acquisition strategy, CRM activation & personalization - Identify requirements for technology, data and workflow improvements locally to create a robust CRM. Additionally, consolidate needs from consumers HCPs for CRM

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