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Marketing Technology

4 semanas atrás

Rondônia, Brasil eTeacher Group Tempo inteiro

**Key Responsibilities**:

- ** Own and manage the Make platform**: Oversee all automations and workflows within the Make platform, ensuring efficient and scalable integrations between marketing systems, tools, and third-party services.
- ** Google Analytics Ownership**: Manage and configure Google Analytics properties, ensuring accurate tracking, reporting, and analysis of key marketing performance metrics, user behavior, and website activity.
- ** Google Tag Manager (GTM) Implementation**: Lead the implementation and management of tags, triggers, and variables through GTM, ensuring accurate data collection across all marketing channels and touchpoints.
- ** Attribution Models**: Develop and maintain marketing attribution models to effectively measure the impact of various marketing activities and channels on business goals. Ensure that attribution is optimized and provides actionable insights.
- ** Marketing Technology Stack Management**: Manage the entire marketing technology stack, continuously evaluating and optimizing tools to meet the evolving needs of the marketing team.
- ** Data-Driven Insights**: Collaborate with the marketing and product teams to provide actionable insights from data analysis and work to continuously improve the efficiency and effectiveness of marketing campaigns.
- ** Reporting & Dashboards**: Develop and maintain dashboards that provide real-time visibility into marketing performance, attribution, and ROI, enabling decision-making based on key performance indicators.
- ** Compliance & Data Governance**: Ensure that all data tracking and integrations are in line with privacy regulations (e.g., GDPR) and follow best practices for data governance.
- ** Collaboration & Cross-Functional Support**: Work closely with cross-functional teams, including marketing, product, and technology, to ensure that marketing platforms are aligned with overall business objectives and technical requirements.

**Position**: Remote, Full-time

**Requirements**:
**Qualifications**:

- Proven experience managing **Make** (or similar iPaaS platforms) and **Google Tag Manager**, with a track record of implementing complex workflows and integrations.
- Strong understanding of **Google Analytics** and expertise in managing attribution models.
- ** Technical acumen**: Ability to work with APIs, troubleshoot technical issues, and implement data tracking solutions.
- Experience working in **Marketing Technology or Product teams**, with a focus on enabling marketing success through technology and data.
- Strong **data analysis** and reporting skills, with the ability to translate data into actionable insights.
- Familiarity with **privacy regulations** (e.g., GDPR) and ensuring compliance within the marketing technology stack.
- Excellent communication and collaboration skills to work effectively across teams.

**Preferred Qualifications**:

- Experience with **attribution platforms** and multi-channel attribution models.
- Knowledge of additional marketing analytics platforms and tools (e.g., SEMrush, HubSpot, Tableau).
- Experience with **marketing automation platforms (MAKE/ZAPIER)** and integrating them with other systems.