Digital Business Analyst

7 meses atrás


Sao Paulo, Brasil UCB Tempo inteiro

Na UCB, colocamos nosso coração, alma e habilidades em fazer a diferença para as pessoas que vivem com doenças graves. Trabalhando juntos para superar os limites, combinamos o melhor de nossos talentos para desbloquear a inovação. Você se juntará a nós em nossa aventura pioneira?

Para fortalecer o time, procuramos preencher a posição de** Digital Business Analyst.**

**Principais Responsabilidades**:

- Atuar de forma estratégica na implementação das ações de transformação digital dos negócios da UCB Biopharma, sendo responsável pelo apoio consultivo aos times de marketing e demanda comercial.
- Executar a estratégia digital, apoiando os líderes digitais na compreensão das diferentes necessidades entre as unidades de imunologia e neurologia.
- Garantir a execução das iniciativas digitais do plano anual de marca e valor para o paciente (PVBP) para cada uma das unidades (PVUs) no Brasil.
- Suportar adequadamente os times comerciais e áreas médicas na execução dos planos de negócios, marketing e valor para o paciente para cada produto, focando na utilização eficiente e racional de recursos digitais.
- Impulsionar campanhas de awareness e educação médica continuada nos meios e canais digitais.
- Apoiar a conquista dos objetivos das unidades de neurologia e imunologia, mantendo alta qualidade na execução das ações e aderência aos protocolos internos.
- Criar colaborativamente uma estratégia omni-channel, garantindo a segmentação adequada dos stakeholders com o objetivo de estabelecer e implementar réguas de comunicação efetivas e de valor.
- Gerenciar as relações com agências de publicidade e design para garantir que todo material (digital) seja desenvolvido de acordo com os requisitos da Unidade, dentro do prazo e formato.
- Monitorar os resultados da efetividade das ações digitais por meio da definição de KPIs, bem como manter uma análise contínua do mercado e tendências do ambiente digital para fornecer e co-criar novas soluções relacionadas à geração de impacto no negócio.

**Requisitos**:

- Ensino Superior em Marketing, Administração, Publicidade e Propaganda ou áreas correlatas;
- Vivência com Transformação Digital no segmento farmacêutico (Conhecimento em CRM VEEVA, ORBIT e ON24)
- Conhecimento em Estratégias de Mídias Online e Marketing de conteúdo (adwords, linkedin ads, Facebook Ads, Instragram ads, Google Ads e SEO);
- Inglês Avançado.

**UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer.


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