Senior Marketing Innovation Orchestration

4 meses atrás

Rio de Janeiro, Brasil Coca-Cola Tempo inteiro

Location: Flexible within any LATAM Offices; No Relocation provided.

**Position Overview**:
**Focus, Scope, & Impact**:
Innovation Marketing Orchestrator will focus primarily on:

- Lead Innovation corridor being the control center to ensure the creation, tracking and post launch process of Innovation portfolio.
- Coordinating the Innovation process orchestrating all the parts (Brands, Technical, Finance, Frontline Marketing and franchise) enlightening key dates, blockers, and risks flag; as well as generate insights about Innovation Process and Workfront tooks (improvements, stop, start, learnings) to improve workstream efficiency.
- Build the bridge within Functions to shape their current work in progress according to ABP priorities
- Designing and implementing the necessary ecosystem of meetings and routines (Gate Meetings, Innovation Council, etc)
- Establish proper backlog in project management tools according to needs.
- Promote effectiveness and continuous improvement of the processes for new products.
- Identify and lead opportunities of automatization and digitalization of processes to gain efficiency and reduce workload for the organization.
- Design data gathering from the process iterations and propose future improvements on what to track, analyze and how these conclusions will help a continuous learning cycle to improve the process efficiency and data-based decision making.
- Manage portfolio view and strategy providing guidance on how to prioritize and driving decision making.

**Work Focus**:

- Ability to orchestrate multiple stakeholders, delivering the highest priority in a seamless fashion across platforms, systems, processes, routines etc.
- Ability to analyze complex issues and bring together multiple concepts across functions to define and propose the direction.
- Ability to mobilize and champion change management across the company.
- Ability to develop open communication, foster collaboration and continuous co creation with key stakeholders.

**Related Work Experience**:

- 10-12 years of experience working with cross-functional and cross-geographical teams
- Experience working with marketing in the field is preferred
- Awareness of Agile / Scrum
- We are looking for change agents that are ambitious and have a balance of creativity and business understanding.
- English is required; Spanish Or Portuguese preferred;

**Functional Skills**:
**Key Knowledge Requirements**:
**Mastery Of **_(required): _**
- Marketing Process & Routines
- Change Management and Culture Transformation
- Agile Ways-Of-Working
- Strong Communication Skills
- Market Experience

**_ Broad Expertise In (Good to Have): _**
- Ko System Knowledge
- Scrum Mastery
- Internal & External Stakeholder Management
- Strong Negotiation Skills

**Communication Focus**:

- The role communicates internally across the OU Marketing Team, Franchise, and global marketing operations community.
- The role aligns multiple stakeholders across the OU, to adopt, support and implement the elements outlined in the scope of the role.
- The role is also responsible for influencing and sharing information and practices across the Global Marketing community.

**Skills**

Influencing; Resource Allocation and Portfolio Management; Innovation; organization; Analytical Decision Making; Competitive Assessments; Quantitative Research; Marketing Strategies; SWOT Analysis; Project Management; Agile; Storytelling

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