Manager Hydration Coffee
1 semana atrás
Why being part of Coca Cola Latin America?
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
What You’ll Do for Us
LATAM Content Manager will focus primarily on developing thecreative plan for different AH brands
- Collaborating with E2E & Brand Leads to defineopportunities for disruptive creative narratives, andtogether building a plan to translate those opportunities into actions.
- Drive integration between shopper & content creative thinking to deliver a seamless brand experience
- Defining the content plan and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media)
- Aligning key stakeholders to IMX (Integrated Marketing Experience) strategy; leading agency relationships and identifying innovative ways to measure the effectiveness of brand campaigns.
- Crafting the storytelling of the campaigns, ensuring consistency through various forms of content amplified atmultiple connection points
- Developing exciting Core Creative Ideas for Regional Brands (as Lead) and local brands
- Leading execution plans to craft expressions of the CoreCreative Idea, that are in consistence with the Brand Essence and Architecture
- Relentlessly challenging for more innovative brandexperiences
- Working with Human Insights Team to translate the killerinsights into most powerful content & activation expressions
Classified - Confidential
Qualifications and Requirements
- Communication and creative experience (+5 years)
- Great consumer understanding and cultural trends
- Experience on shopper, content & production creative development
- Ability to decode IMX strategy and execution plans
- Experience working with cross-functional teams
- Agency Creative or Planning Experience is a plus
- Communication Focus
- Role will require frequent communication with Creative Strategy, Category Lead; E2E Lea & IMX Sub-function Leads; Frontline
- Must be comfortable pushing for innovative approaches to communications development and building buy-in across key internal and external stakeholders
Primary Location:
- Flexible within Latin America countries. Budget Relocation not approved for this role.
What We Can Do for You
- **Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
- **Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- **Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**:
- **Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- **Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
**Skills**:
Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Online Marketing; Marketing Activation; Consumer Segmentation; Creative Briefs; Competitive Assessments; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management; Team Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
-
Hydration Category Lead
Há 3 dias
Rio de Janeiro, Rio de Janeiro, Brasil Coca-Cola Tempo inteiroRole OverviewThe Senior Manager, Brand Active Hydration will lead the development and execution of our brand strategy, working closely with cross-functional teams to bring brand and retail marketing programs and supporting materials to the marketplace.Key Accountabilities:Develop and execute brand strategy that drives business results and advances our brand...
-
Rio de Janeiro, Rio de Janeiro, Brasil Coca-Cola Tempo inteiroAbout the RoleThe Senior Manager, Brand Active Hydration will play a critical role in driving the growth and success of our brand. As a leader in our organization, you will be responsible for developing and executing strategies that drive business results and advance our brand positioning.Key Responsibilities:Develop and execute strategies that drive...
-
Senior Manager, Brand Active Hydration
Há 3 dias
Rio de Janeiro, Rio de Janeiro, Brasil Coca-Cola Tempo inteiroand short-term objectives and business plan metrics.**What You'll Do for Us**- Help develop mid-term (2-3 years) growth strategy and annual brand plans for the OU.- Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels- Identify key business...
-
Brand Growth Strategist
Há 3 dias
Rio de Janeiro, Rio de Janeiro, Brasil Coca-Cola Tempo inteiroJob DescriptionWe are seeking a Senior Manager, Brand Active Hydration to join our team. As a key member of the organization, you will be responsible for developing mid-term (2-3 years) growth strategy and annual brand plans for the OU. You will work closely with cross-functional partners and agencies to bring brand and retail marketing programs and...
-
AI Project Manager
Há 17 horas
Rio de Janeiro, Rio de Janeiro, Brasil Stefanini Group Tempo inteiroWe are seeking a Project Manager to join our team. The ideal candidate will have a strong background in project management, specifically in the AI domain. This role involves overseeing ongoing AI projects, managing client relationships, coordinating with internal teams, and ensuring the successful delivery of projects. We are looking for individuals who are...
-
Fall Pr Manager Student
Há 2 dias
Rio de Janeiro, Rio de Janeiro, Brasil Momodou Njie Llc Tempo inteiro**PR Manager Student****Are you sick of not hearing from "Internships", getting coffee, doing small tasks, and not getting hands-on experience?Join Dim University; a free portfolio school focused on getting you the hands-on experience YOU wantOur program is designed to meet you where you are at and give YOU a chance in the industry of your dreams.Whether you...
-
Senior Engineering Manager
Há 3 dias
Rio de Janeiro, Rio de Janeiro, Brasil Siena Ai Tempo inteiro**About Siena**:Siena is building enterprise empathic AI Agents powered by reasoning-adept LLMs.Siena is the first AI Agent of its kind, designed to integrate with existing systems and interact with customers across multiple channels from a single, unified platform.If you're excited about the intersection of human-to-machine communication and want to be part...
-
Community Associate I
3 semanas atrás
Rio de Janeiro, Brasil Regus Tempo inteiro**Community Associate** **RIO DE JANEIRO, Galeria Sul America** The world of work is changing short commutes, flexibility, and convenience are the minimum standards employees want when it comes to how they want to work! At IWG, we are leading the way. We’ve built the world’s largest workspace network so that our customers can work from wherever, and...
-
Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiroFor 135+ years, The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Flavored Alcohol Beverage (FAB) brand, Topo Chico Hard Seltzer in Latin America. Due to category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to...
-
Community Associate
2 semanas atrás
Rio de Janeiro, Brasil IWG plc Tempo inteiroCommunity Associate Rua do Passeio, 38 - Torre 2 - 15º andar 20021-290 Rio de Janeiro Rio de Janeiro, Brazil The world of work is changing…short commutes, flexibility, and convenience are the minimum standards employees want when it comes to how they want to work! At IWG, we are leading the way. We’ve built the world’s largest workspace network so...
-
Community Associate
2 semanas atrás
Rio de Janeiro, Rio de Janeiro, Brasil IWG plc Tempo inteiroCommunity AssociateRua do Passeio,38 - Torre 2 - 15º andar20021-290 Rio de JaneiroRio de Janeiro, BrazilThe world of work is changing…short commutes, flexibility, and convenience are the minimum standards employees want when it comes to how they want to workAt IWG, we are leading the way. We've built the world's largest workspace network so that our...
-
Community Associate
2 semanas atrás
Rio de Janeiro, Rio de Janeiro, Brasil IWG plc Tempo inteiroCommunity AssociateRua do Passeio,38 - Torre 2 - 15º andar20021-290 Rio de JaneiroRio de Janeiro, BrazilThe world of work is changing…short commutes, flexibility, and convenience are the minimum standards employees want when it comes to how they want to workAt IWG, we are leading the way. We've built the world's largest workspace network so that our...
-
Community Associate
Há 3 dias
Rio de Janeiro, Rio de Janeiro, Brasil Iwg Plc Tempo inteiroCommunity AssociateRua do Passeio,38 - Torre 2 - 15º andar20021-290 Rio de JaneiroRio de Janeiro, BrazilThe world of work is changing…short commutes, flexibility, and convenience are the minimum standards employees want when it comes to how they want to workAt IWG, we are leading the way.We've built the world's largest workspace network so that our...
-
Winter/Spring Io Student
Há 4 dias
Rio de Janeiro, Rio de Janeiro, Brasil Momodou Njie Llc Tempo inteiro**The School of Employee Engagement**Are you sick of not hearing from "Internships", getting coffee, doing small tasks, and not getting hands-on experience?Join Dim University; a free portfolio school focused on getting you the hands-on experience YOU wantOur program is designed to meet you where you are at and give YOU a chance in the industry of your...
-
Product Designer Sênior
3 semanas atrás
Rio de Janeiro, Brasil ZENVIA Tempo inteiroWe are a platform that empowers companies to create unique communication experiences for their customers. Our Humanz create tools that raise the level of communication experience between companies and their end customers and maximize their results. If you've ever changed an invoice payment date through a chatbot or interacted with a support channel on...
-
HR Associate
4 semanas atrás
Rio Grande do Sul, Brasil BE-terna GmbH Tempo inteiroAre you looking for an open and diverse environment? Do you have innovative ideas and want to make them a reality? Then BE-terna is the right place for you! Let yourself think outside of the box with freedom to make bold moves towards the future. We foster a culture based on trust and appreciation, where we together prosper to achieve great things.BE-terna...