Comarketing Program Manager
3 semanas atrás
Introduction
At IBM, our Project Managers excel by leading and coordinating a project team’s overall performance, scope, cost, and deliverables. Our clients rely on timely and efficient status reports, and as Project Manager, you will drive the charge with project direction, metric definition, and performance management. If you are ready to help our clients and project teams succeed, we would love to meet you
Your Role and Responsibilities
Responsibilities include:
- Maintaining and Fostering Business Partner Relationships
- Maintain marketing relationships with Business Partners
- Train and support around their Co-Marketing Incentive Offerings and Tools
- Discuss strategic marketing initiatives and provide linkages
- Encourage alignment of co-marketing spend to IBM focused quarterly campaigns
- Suggest marketing activities to enhance MAPs and leverage IBM assets
- Propose agencies for implementation of effective digital campaigns Expenses
- Allocate and Manage to quarterly program budgets
- Manage Quarterly budget spend
- Drive BPs to update and enter new marketing leads
- Business Controls
- Ensure all Co-Marketing requests are in compliance with the terms and conditions
- Execute best of breed process for alerting BPs to claim deadlines, reviews, and payments
- Enablement
- Launch annual co-marketing programs in accordance with Business Controls and Global guidance
- Co-Marketing Education - on-going formal launch and frequent informal individual sessions
Required Technical and Professional Expertise
- Advanced/Fluent English
- Experience in Marketing
- Experience with Business Partners or working with 3rd parties
- Experience using various tools and data analytics programs to monitor and measure activities (e.g., CMC, Tableau dashboards, PPS data, GPM)
- Experience managing a marketing budget
- Experience in Program Management
- Experience managing process controls
Preferred Technical and Professional Expertise
- B2B partner marketing experience understands partners, and the varying levels of marketing skills and resources they can deploy
- Experience in campaign design and delivery
- French Advanced
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
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