Latam Marketing Automation Specialist
2 semanas atrás
**Job Description**:
Marketing Automation Specialist, LATAM
Collaborate with innovative 3Mers around the world
As a Marketing Automation Specialist supporting our LATAM Transportation & Electronics Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
- Developing the strategy and architecture for MA campaigns based on marketing priorities, target persona insight, customer journeys, industry trends and best practices that help drive lead nurturing, engagement and sales enablement/conversion
- Implementing scalable, repeatable and comparable methods of measurement and performance tracking of Marketing Automation campaigns
- Ideating controls on all data inputs and outputs related to enterprise marketing automation platforms to drive data cleanliness
- Ensuring MA related activities adheres to corporate guidelines and laws around contact capture and communication (GDPR, CCPA)
- Building web form or landing page strategy and architecture for globally led priorities (i.e., contact us, ask an expert, sample/demo request, list signup, gated content)
- Advocating for end-users across contact and lead generating touchpoints to drive a relevant and differentiated customer experience
Your Skills and Expertise
- Bachelor's degree or higher from an accredited university
- Experience in digital marketing and lead management experience in a private, public, government or military environment
- Experience in marketing automation combined experience with systems such as Eloqua, Pardot, Marketo, and/or other
- Advanced/Fluent English is required
Additional qualifications that could help you succeed even further in this role include:
- Proven experience working with Eloqua and Salesforce
- Understanding of data privacy and anti-spam legislation
- Experience in B2B digital marketing
- Ability to easily transition from high-level strategic thinking to creative and detailed execution
- Proven ability to manage multiple projects simultaneously in a fast paced environment
- Customer journey mapping and marketing system utilization experience
- Industry Marketing Automation knowledge and best practices
- Supporting Your Well-being
3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Imagine your future in 3M
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
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