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Product Marketing Specialist
2 meses atrás
**Product Marketing Specialist - UPS/No Breaks**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Implement product marketing strategies in the area of UPS/No Breaks portfolio to meet business objectives and in line with global product strategy. Implement all marketing activities, and support Sales organization in driving sales and services of respective products.
**This position reports to**:
Business Manager
**Your responsibilities**:
- Implements the UPS/No Breaks marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
- Focuses on achievement of orders and Net Promoter Score (NPS).
- Executes annual marketing plan in conjunction with relevant Product Groups.
- Prepares business plans focused on business development for target markets such as Data Centers and Commercial Buildings.
- Coordinates market analyses with Sales team members and defines appropriate forecasts and plans.
- Evaluates and shares customer research, market conditions and competitor data.
- Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
- Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person and clients.
- Facilitates know-how sharing and cross-collaboration.
**Your background**:
- Electrical engineering degree.
- Experience with UPS/No breaks portfolio.
- Deep understanding and experience about product marketing.
- Experience in data centers segment is desirable
- Advanced English is required.
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