Marketing Analyst
5 meses atrás
**Company Overview**:
Digiu Digital Group is a pioneering technology consultancy company with a distinguished track record spanning over two decades in digital transformation, digital commerce, and customer experience. Renowned for our prowess in automating and modernizing processes, we boast a portfolio of over 500 digital projects across 15+ countries. In our relentless pursuit of excellence, we are seeking an exceptionally proactive Marketing Analyst to take charge of orchestrating the seamless implementation of a comprehensive CRM platform, meticulously integrating sales and marketing functionalities to elevate our operations.
**Position Overview**:
As the Marketing Analyst - Brand Management, you will wield your expertise to craft and execute a comprehensive branding strategy that embodies the essence of Digiu Digital Group's vision, values, and unique value proposition. **With autonomy and authority**, you will spearhead all aspects of brand management, from conceptualization to implementation, shaping perceptions, and fostering resonance with our diverse audience across the globe.
**Key Responsibilities**:
- Brand Strategy Development: Develop a visionary brand strategy that articulates Digiu Digital Group's identity, positioning, and differentiation in the marketplace, aligning with overarching business objectives and growth aspirations.
- Brand Identity Creation: Craft a compelling brand identity that encapsulates the essence of Digiu Digital Group, including **visual elements, tone of voice, and brand guidelines**, ensuring consistency and coherence across all touchpoints.
- **Brand Messaging Mastery: Define and refine brand messaging architecture, narratives, and key messaging pillars, articulating the value proposition and resonating with target audiences across various channels and platforms.**:
- Brand Campaign Coordination: Conceptualize and coordinate compelling brand campaigns and initiatives that drive brand awareness, engagement, and affinity, collaborating with cross-functional teams to ensure seamless execution and alignment with brand objectives.
**Additional Responsibilities**:
- Logo Preservation: Ensure the preservation of Digiu Digital Group's iconic logos, maintaining consistency and recognition while adapting other brand elements.
- Future-Centric Adaptation: Lead the adaptation and updating of visual identity, speech, sales pitch, presentations, and other visual elements to align with a new positioning as an innovator in Customer Experience (CX) solutions and AI-powered technologies.
**Qualifications**:
- Bachelor's degree in Marketing, Branding, Communications, or related field.
- Experience in marketing/branding analysis, with a focus on brand strategy development and execution.
- Strong creative and conceptual thinking skills, with the ability to translate strategic objectives into compelling brand experiences and messaging.
- Exceptional communication and storytelling skills, with a keen eye for detail and a passion for crafting impactful brand narratives.
- Collaborative mindset with the ability to build consensus and drive alignment across cross-functional teams and stakeholders.
Tipo de vaga: Tempo integral, Efetivo CLT
Salário: R$1.900,00 - R$4.000,00 por mês
**Benefícios**:
- Assistência médica
- Assistência odontológica
- Vale-refeição
- Vale-transporte
Horário de trabalho:
- De segunda à sexta-feira
- Turno de 8 horas
Idioma:
- Inglês (obrigatório)
- Espanhol (obrigatório)
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