Latam Product Marketing Manager

4 semanas atrás

Sao Paulo, Brasil ByteDance Tempo inteiro

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

Pangle is the ad network of TikTok for Business, enabling global app developers to grow their apps and maximize earnings through exclusive ad demand from TikTok for Business. Pangle offers a growing network of mobile apps in over 20 emerging markets, with proven success in Asia, Middle East, and America. Global Emerging Business (GEB) includes innovative products including Lemon 8, Capcut, Fizzo and TikTok Light, offering advertisers expanded high-quality audience for connection.

**Responsibilities**:
1. Responsible for managing and operating Pangle and GEB products and business development in the LATAM marketplaces including Brazil, Mexico and central America.
2. Work closely with the HQ and regional PSO team to proactively support local sales team in developing Pangle & GEB business, enhance local and HQ teams collaborations, align priorities and allocate resources to support identified growth initiatives.
3. Function as regional POC to provide in-depth market insights from industry, external agencies/clients and internal cross-functional teams, partner with the HQ teams to develop or optimize product solutions facilitating the LATAM market needs.
4. Actively engage in Key Accounts (KA) development and revenue growth initiatives by providing Pangle and GEB product recommendations and customized solutions, analyzing performance data, resolving growth blockers and ultimately driving product adoptions and penetrations.
5. Localize Global Pangle and GEB product solutions and drive regional Go-To-Market (GTM) process through internal product training sessions, case studies, workshops, and external-facing marketing events.
6. Daily monitor business performance, interpret revenue trend and develop business strategy and tactics backed by data points.
7. Conduct regular research to gather customer feedback and needs to lead product development and iteration
1. Bachelor's degree or above, with at least 5 years of experience in the social network industry, preferably with experience in mobile internet, e-commerce, and advertising;
2. Fluent in Portuguese or Spanish, and English, able to work in an all-English environment;
3. Data-sensitive, with clear logical thinking; strong learning attitude and ability to work under pressure;
4. Solid project management skills, communication skills, team collaboration, and a sense of ownership.
5. Capable of working independently with strong self-motivations.
6. Team player, think strategically and act tactically.
7. Mandarin capability is a plus in order to communicate with China counterparts.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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