Senior Product Marketing Manager
6 meses atrás
Overview:
**Find a Better Way...**
**...to use your skills and experience.**
This is the time to let your talent come to life. To maximize your knowledge and use it for the greater good. To work with the best professionals using state-of-the-art technology and improve lives with your innovative ideas and ambitious dreams. Find a better way: the Sysmex Way.
**...to improve the lives of others.**
Sysmex Inostics, a subsidiary of Sysmex Corp. is a molecular diagnostics company that is a pioneer in blood-based cell-free tumor DNA testing in oncology. Our highly sensitive OncoBEAM and SafeSEQ technologies can detect minute amounts of mutant DNA circulating in the bloodstream. With these technologies we support clinical researchers and oncologists with therapy selection and monitoring of response, recurrence as well as resistance.
**...to build a promising future.**
**Responsibilities**:
**Essential Duties and Responsibilities**:
- Manage the end-to-end product lifecycle, including ideation, development, launch, product improvement, and retirement.
- Manage the Marketing Solutions team.
- Manage the tactical plan of Solution Managers/Specialists and support implementation aligned with the product line strategy.
- Provide daily management and overall responsibility for the strategy of assigned product lines.
- Serve as a technical reference for respective product lines.
- Manage activities to ensure that technical materials, white papers, product launch materials, and training materials are developed as appropriate.
- Develop materials and "anticompetitive" updates for business operations as needed.
- Collect and report feedback on current and future customer needs and desires, such as research and market analysis for the LATAM region.
- Support new product launch teams working across all departments to introduce new Sysmex products to the market.
- Serve as a product line expert and be technically competent in Clinical Laboratory Sciences.
Qualifications:
**Requirements Mandatory**:
- Bachelor’s degree in Administration, Marketing or fields related to Life Sciences.
- Experience in marketing, sales, and/or training in Marketing, Sales Management, or training, with relevant experience in the medical industry, preferably in the IVD market segment.
- Advanced English (this person will need to communicate with people in US/Canada constantly)
- Be available to work in a hybrid format in our office located in Avenida das Nações Unidas, 17007, Marginal Pinheiros, São Paulo - Brazil.
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