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Senior Marketing Analyst

Há 1 mês

Belo Horizonte, Brasil Dadosfera Brasil Tempo inteiro

**Company Overview**

**Dadosfera** is transforming the data landscape with a platform that delivers advanced Data, AI, and Analytics capabilities—previously available only to tech giants like Meta, Amazon, Alphabet, and Microsoft—into the hands of small and medium-sized businesses. By democratizing access to these technologies, we empower our clients to accelerate business opportunities through AI-powered Data Apps.

Our platform minimizes the time spent on cloud management and streamlines the entire data lifecycle—from collection and exploration to processing and interaction—allowing clients to focus on their business goals. Built on a high-growth SaaS model, Dadosfera offers tailored solutions that meet real business needs.

What sets Dadosfera apart is our innovative focus on speed, scalability, and flexibility, combining big data storage with advanced analytics to drive strategic decision-making. Leveraging years of experience with data platform implementations on foreign public clouds, we now deliver a cost-effective, locally adapted solution tailored for both Brazilian and global markets. By blending deep expertise with localized infrastructure, Dadosfera provides a powerful, efficient tool that optimizes corporate data management and drives data-driven transformation.

**About the Job**

As a **Senior Marketing Analyst**, you will play a pivotal role in defining and executing marketing strategies to enhance our brand, promote products, and generate qualified leads. You will plan and oversee a variety of marketing initiatives, including events and content strategies, working both independently and collaboratively with internal teams and external partners to achieve impactful results.

**Responsibilities**
- Develop and execute marketing and communication strategies that promote our products, enhance brand recognition, and drive lead generation.
- Plan and coordinate corporate events, such as conferences and webinars, to engage clients, partners, and stakeholders.
- Create and manage content for campaigns across various channels, including social media, the company website, and promotional materials, ensuring consistency and alignment with strategic goals.
- Collaborate with cross-functional teams and partners to maintain a cohesive brand message and support broader marketing objectives.
- Track and analyze performance metrics to evaluate the effectiveness and ROI of campaigns and events, adjusting strategies to optimize results.
- Work independently to prioritize high-impact initiatives and collaborate with stakeholders to meet business objectives.

**Minimum Qualifications**
- Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
- 5+ years of experience in marketing, preferably within technology companies or startups.
- Strong proficiency in digital marketing strategies, including SEO, SEM, social media, and marketing automation.
- Proven experience in organizing and executing corporate events, from conception to results analysis.
- Excellent communication skills with the ability to create compelling and engaging messaging.
- Strategic, results-oriented approach, with strong project management and collaboration skills.

**Preferred Qualifications**
- 7+ years of experience in marketing, with experience in B2B or technology-focused environments.
- Proficiency in marketing analytics and automation tools.
- Established network within the technology or events industry.