Events Lead

2 semanas atrás

São Paulo SP, Brasil the NBA Tempo inteiro

**WORK OPTION**:Hybrid

**Key Responsibilities**
- Identify growth opportunities in existing events to enhance fan engagement and create business opportunities through strategic partnerships, content creation, and fan programs.
- Collaborate with the Heads of Operation, Strategy, and the different revenue departments to develop new monetization strategies for NBA LATAM partners and explore innovative event models and opportunities for sponsors, media, promoters, and government partners.
- Assess and provide guidance on the types of events and platforms for the LATAM region based on market insights, country opportunities, league priorities, fan interest, and business potential.
- Lead the planning and execution of major events across LATAM, focusing on Mexico and Brazil, including NBA official games, youth programs, fan festivals, hospitality events, watch parties, content creation and concerts.
- Manage event planning, including identifying potential event promoters, partners and government entities in target markets; negotiate partnership terms with agencies and promoters; develop and manage budgets, track event costs, assess contracts, and negotiate favorable terms with vendors, while ensuring compliance with local regulations and permits.
- Lead negotiations with key internal stakeholders to justify budgets and secure resources, as well as with regional promoters and agencies to ensure the successful execution of large-scale programs.
- Coordinate closely with venues, promoters, and government entities to oversee staffing, logistics, and deliverables.
- Work cross-functionally with marketing, fan engagement, sponsorship, and other teams to support ticket sales and marketing initiatives and maximize value for current and potential partners.
- Report on event performance, including KPIs, budgets, and evaluations.
- Serve as the primary contact for the Operations and Finance team and maintain close communication with event teams in the NJ/NY offices.

**Required Skills/Knowledge**
- Proven experience in entertainment/sports marketing and event management, with expertise in leading the design, planning, development, and execution of events and platforms within dynamic, results-driven environments.
- Deep understanding of event marketing, experiential marketing, media, brand management, and promotions, from concept creation to execution.
- Creative and innovative thinker who can identify new business opportunities and enhance NBA's relevance in key markets, particularly Mexico and Brazil.
- Comprehensive expertise in the operational models of events across different countries, ensuring successful execution in diverse cultural and logístical settings.
- Exceptional leadership and people management skills, with the ability to influence, motivate, and manage teams and direct/indirect reports across multiple time zones, including third-party agencies and vendors.
- Strong financial acumen with the ability to plan budgets and allocate resources efficiently to meet financial objectives.
- Detail-oriented and highly organized, capable of maintaining focus amidst shifting priorities.
- Ability to thrive under tight deadlines, utilizing creative problem-solving skills to manage high-pressure, fast-paced environments.
- Adaptable and flexible, able to adjust to evolving situations and a constantly changing environment.
- Superior decision-making and judgment, with a demonstrated ability to assess complex situations and drive impactful outcomes.
- Strong multitasking abilities, managing multiple concurrent projects while consistently meeting deadlines, and demonstrating high delegation skills to effectively distribute responsibilities without losing track of progress and overall project status.
- Expertise in project management, including effectively implementing techniques to ensure successful completion.
- Excellent interpersonal and communication skills, both verbal and written, with the ability to influence and resolve issues effectively.
- Self-motivated and goal-oriented, able to work independently while driving results.
- Collaborative team player, skilled at building and maintaining strong internal and external relationships.
- Portuguese native and fluency in English are required; additional language skills (Spanish) is highly desirable.
- Willingness to travel extensively, both domestically and internationally.

**Required Experience**
- Bachelor’s degree in marketing, business administration, sports management, advertising, communications or a related field is required.
- A minimum of 8-10 years of professional experience entertainment/sports marketing and event management, including the design, planning, and execution of events in fast-paced, results-driven environments.
- At least 5 years of experience in a leadership or senior management role, overseeing cross-functional teams and complex projects.
- Strong leadership and people management skills, capable of leading teams across multiple time zones.
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