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Marketing Operations Manager, Amer Area Marketing
Há 1 mês
4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
This position requires a strong analytical mindset, coupled with the ability to collaborate effectively across teams and stakeholders. You will play a pivotal role in enhancing the performance and productivity of the AWS Latin America Marketing organization by streamlining operations, optimizing processes, and driving continuous improvement and execution quality within the dynamic ecosystem
Key job responsibilities
- Effectively manage the critical operational processes that affect the Marketing productivity and customer experience
- Manage and support on Finance (budget management) and Legal (contract and vendor management) processes
- Streamline lead management and lead handoff processes end-to-end and oversee follow-up activities for major and globally-aligned prospecting and demand generation programs
- Ensure seamless coordination and effective execution of lead nurturing campaigns across multiple channels and teams
- Identify drivers of business problems and trends at their root, while also stepping back to understand the broader context
- Develop statistical analysis models to predict trends, identify potential issues, and forecast future goal achievement
- Develop intuitive reports and dashboards within Salesforce and Amazon QuickSight for enhanced visibility, comprehensive campaign effectiveness measurement, and real-time goal tracking
- Collaborate on weekly/monthly/quarterly business reviews and Key Performance Indicators (KPIs)
- Monitor, analyze and report campaigns effectiveness and performance
- Analyze metrics and data sources from various systems such as Salesforce, Quicksight, Marketo, etc
- Provide comprehensive onboarding and training to new employees, ensuring effective utilization of marketing tools, reporting sources, and operational processes related to lead management
- Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement
A day in the life
Your day-to-day activities will revolve around collaborating with internal stakeholders from field marketing, sales, lead management, and global marketing operations teams. You'll tackle challenges such as streamlining lead management process, managing and supporting on finance and legal processes, optimizing lead nurturing campaigns, and ensuring seamless execution of demand generation and prospecting programs. Your primary focus will be on the AWS Latin America team, working to enhance their productivity, campaign effectiveness, and goal attainment through data-driven insights, process improvements, and strategic planning. Additionally, you'll oversee marketing campaigns compliance and management, performance tracking, and foster a culture of continuous learning within these teams.
About the team
The LATAM Marketing Programs & Operations team is a customer-centric powerhouse, dedicated to support and provide operational excellence to the LATAM Field Marketing team and other Sales stakeholders, creating seamless data flows that drive satisfaction and loyalty. Key responsibilities include delivering regular data and analysis about the health of the business to senior leadership, operationalize the LATAM FM reporting structure, improve internal processes, maintain internal stakeholder relationships and provide training and enablement to the broader team to ensure self-service to the entire organization.
Diverse Experiences
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. W
