Product Marketing Manager
7 meses atrás
Faça parte de uma equipe multidisciplinar e colaborativa em uma grande oportunidade de novos negócios Buscamos um profissional que carregue a missão de desenvolver o modelo de negócio SSP da Kim, assim como apoiar a frente Ad Tech do grupo TACOM. Papéis e Responsabilidades: - Desenvolver a estrutura de Supply Side para a oferta de anúncios. - Desenvolver e gerenciar de forma eficiente o inventário de anúncios disponíveis no aplicativo, otimizando sua alocação para atender à demanda dos anunciantes. - Desenvolvimento de DMP para o ecossistema de anúncios. - Desenvolvimento de parcerias estratégicas com redes de anúncios, SSPs (Supply-Side Platforms), agências de publicidade e outros players relevantes no ecossistema de publicidade digital. - Planejar as implementações em tecnologia junto a equipe de produtos, apoiando no Discovery e evolução do Upstream. - Analisar dados de desempenho dos anúncios SSP e adaptar a estratégia com base nessas informações, realizar testes A/B, e otimização contínua. - Manter-se atualizado sobre as políticas de privacidade, regulamentações e diretrizes específicas para a publicidade móvel, garantindo conformidade
Requisitos Domínio do ecossistema de anúncios Supply Side e Demand Side. Conhecimento de plataformas como o Google Admob, Adsense, Microsoft Advertising, Facebook Ads. Compreensão de CPM, CPC, CPA, preenchimento de inventário, segmentação de anúncios, e o ecossistema de anúncios online. Conhecimento de modelagens de dados, tags, integração de anuncios e DMP. Familiaridade com redes de anúncios e plataformas de supply side específicas para dispositivos móveis (Mobile SSPs), compreendendo como otimizar a alocação de inventário. Compreensão profunda do ecossistema de publicidade programática, incluindo leilões em tempo real (RTB), private marketplaces (PMP), e outros modelos de compra e venda de inventário. Desejável conhecimento de metodologias ágeis e modelo dual track. Desejável experiência com uso de ferramentas de análise de dados.
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Marketing Manager
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Product Manager
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