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Digital Account Manager
4 meses atrás
Purpose & Overall Relevance for the Organization:
- _Special role combining both Digital account manager resources in case only one headcount is available in the account team_
- Key Responsibilities
- Co-lead in joint efforts account digital strategy creating a hybrid business model of 1p & 3p in what respects: product and media plan in a 360
- Leading and owner of Marketplace business in our key partners E2E being responsible for coordinating cross functional areas to give a consistent consumer experience
- Responsible to prioritize and implement DPC partner development solutions across digital shelf, consumer journey and marketing to reach JBP targets
- Regularly input feedback specific to your account into the Cluster DPC team & Market Sales teams to help drive best-practice & consistency in our approach across [Market]
- Understand which consumers shop on assigned online partner platforms and create tangible actions on how to differentiate adidas product offering, content and services towards their needs
- Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed, ensuring consumers find and subsequently buy the right adidas products when browsing the account’s website, ultimately driving online sell-out and increasing adidas online brand share
- Input into development of Digital growth initiatives to tailor approach to the partner account’s needs; areas of the initiatives will include but are not limited to: organic and paid onsite search optimization, paid product placement introduction, findability enhancements in navigational landing pages, product content & description page optimization and assortment planning
- Input feedback and new ideas on Digital initiatives and assessment of industry & consumer trends, in collaboration with Cluster and Global DPC teams
- Input into the development of a Digital Joint Business Plan, including joint targets for key Digital KPIs and key initiatives to reach those targets, in close collaboration with the Account Lead
- Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts
- Continuously monitor the adidas assortment on the account’s website for availability, price, out-of-stock rate etc. (“digital store visit”)
- Continuously monitor and report key performance metrics on adidas visibility, conversion, sales and brand-share and quantify uplift/ commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with Market DPC Analytics
- Support all stakeholders by offering cross-topic E-Commerce expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
- Key Relationships
- Market Digital Partner Commerce (DPC)
- Market Sales Leadership
- Market Brand teams (Marketing, Digital Planning, CtC)
- Market Sales Finance
- Knowledge, Skills and Abilities:
- University degree in the field of Business, Marketing or equivalent
- Professional experience (ideally Digital Marketing/ Media/ Comms)
- Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
- Sportswear industry experience is a plus
- Knowledge of local E-Commerce landscape
- Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
- Strong organization and time management skills
- Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Ability to convince and motivate people on different seniority levels and communicate change
- Experience working in cross-functional environments with a diverse stakeholder set
- Results oriented mentality
- Understanding of key Digital success metrics along the consumer journey on
- and off-site (conversion, click-through rate etc.)
- Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
- Ideally experience with online product ranging & allocation as well as consumer segmentation
- Fluent English, both verbally and written
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and
