Global Portfolio Program Manager
6 meses atrás
**VISÃO GERAL DO CARGO**:
Gerenciar os esforços de marketing (planejamento/posicionamento, promoção, acesso ao mercado e gerenciamento do ciclo de vida do produto) para produtos atribuídos em nível global. Segmento de mercado de saúde ecossistêmica.
Colaborar com as partes interessadas locais apropriadas do país para ajudar a executar a estratégia do Portfólio de Hemodiálise.
Desenvolver, executar/implementar e comunicar o plano e estratégias gerais de marketing do produto. Auxiliar no estabelecimento e execução de metas e objetivos de curto e longo prazo para esforços de marketing de produtos, garantindo o alinhamento com os planos estratégicos da divisão e da empresa.
Garantir que todos os materiais promocionais/publicitários atendam às diretrizes internas e regulatórias e de conformidade.
**PRINCIPAIS ATIVIDADES**:
- Promover e apoiar ativamente a implementação do Portfólio Renal globalmente através dos Especialistas no Assunto de Marketing do Portfólio Renal Regional.
- Garantir a comunicação adequada, o alinhamento da estratégia do portfólio de produtos e a utilização dos recursos disponíveis para cumprir os objetivos.
- Colaborar estreitamente com os gerentes globais para identificar reivindicações de produtos em torno das categorias de valor do ecossistema que contribuem para comunicar o valor da parceria com a empresa.
- Identificar apoio específico aos países para facilitar o processo de implementação nos países, acompanhar a sua eficácia e fazer recomendações para melhorar os processos internos.
- Desenvolver e manter relacionamentos fortes com partes interessadas internas multifuncionais (ou seja, serviços de negócios comerciais, equipe comercial, unidade de negócios no centro, equipes locais de vendas e marketing) e fornecer feedback/suporte do portfólio da Renal em suas percepções e solicitações.
- Acompanhar a execução do lançamento da oferta do portfólio de produtos e monitorar o desempenho para ajudar a garantir que os KPIs estejam no caminho certo.
- Apoiar o gerenciamento de projetos para garantir que todos os itens de ação, riscos, problemas e decisões sejam documentados, comunicados e concluídos.
- Apoiar a comunicação do ecossistema usando todos os canais acordados para garantir o compartilhamento de melhores práticas e partes interessadas e equipes de projeto informadas e atualizadas.
- Desenvolvimento de briefings, apresentações, orientação estratégica, materiais de marketing ou quaisquer outros requisitos (ou seja, reuniões de gestão, materiais de marketing e outras necessidades específicas)
**Requisitos**:
- Graduação em Administração, Economia, Marketing ou áreas afins
- Desejável MBA
- Inglês avançado
- Pacote Office avançado
- Experiência em marketing, vendas e negócios relacionados à MedTech.
- Vivência em gerenciamento de projetos e produtos obrigatória
- Habilidade para transitar em ambientes multifuncionais complexos globais e ser adaptável
- Disponibilidade para viagens
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