VP GLOBAL MARKETING, MARKTZUGANG

Targets of the position:

Drives the development and execution of integrated commercial strategies for our portfolio of biosimilar products. Leads a team of Directors and Managers that own and orchestrate global brand, marketing, pricing, market access, and reimbursement strategies to ensure successful launch and product uptake, long‑term value capture, and competitive differentiation in close collaboration with key markets, regions and other global functions.

Position in the Company:

Direct report to SVP Head of Global Marketing, Portfolio & Business Strategy.

Main Tasks:

Commercial Strategy & Leadership

- Set the global vision, strategy, future operating model as well as roles & responsibilities for Marketing, Market Access & Pricing in the dynamic biosimilar market environment.

- Lead, inspire, and develop a high‑caliber team across marketing and market access functions.

- Foster open collaboration and strong matrix way‑of‑working with Portfolio and Strategy team as well as Medical, Development/Regulatory, Legal, Finance, Governmental Affairs, Supply Chain and Regional/Local Commercial teams to ensure integrated commercial planning.

- Serve as a key member of the Marketing, Portfolio & Business Strategy leadership team, contributing to portfolio prioritization and long‑term business strategy.

- Support cross‑functional projects and represent the Marketing and Market Access function in relevant leadership meetings.

Brand and Global Marketing

- Lead the development and implementation of global brand and above brand strategies across the biosimilar portfolio, aligned with clinical, regulatory, and commercial goals.

- Define strategies for product positioning, messaging, early brand identity and naming/trademarking and value propositions (TPP) based on deep market insights, customer needs, and competitive dynamics.

- Oversee launch and brand planning (from ~L‑24 months onwards), KPI tracking, supply allocation and execution for new products, ensuring excellence across multichannel marketing platforms.

- Partner with regional and local commercial teams to adapt and execute strategies to local market needs.

- Identify functional risk/opportunities across portfolio.

- Institutionalize Marketing Excellence standards (segmentation, positioning, omnichannel planning, content operations, measurement, tender and pricing excellence) and Digital Marketing best practices to raise capability globally.

- Support Market Insights team to establish strategy for generation of deep customer, market, and competitor insights.

- Translate insights into actionable recommendations for portfolio optimization, messaging, and access strategy.

Market Access & Pricing

- Shape the future strategy for Market Access, Pricing and HEOR approach in alignment with major functions.

- Implement the global Market Access & Pricing strategy and set guardrails for list/net price, discounting, tendering, and price corridor management in close collaboration with Regions/Local Marketing Units.

- Define blueprint for payer value propositions, economic models, and value messages including a competitive KAM approach across relevant markets.

- Design and drive global, regional and local pricing strategies to support optimal access and sustainable value capture.

- Oversee payer/HTA research and insight generation and develop strategies to support timely and favorable reimbursement outcomes.

- Coordinate with Government Affairs & Policy and Regulatory to anticipate access and policy shifts and adapt commercial and pricing strategies ensuring competitiveness.

- Support the development of tools and platforms like tender and pricing databases to support successful access strategies.

Other Tasks:

- Contribute to portfolio strategy and scenario planning.

- Drive cross‑functional alignment on future blueprint for development on endpoints, evidence plans, TPP that maximize market potential.

- Represent the function externally with payers, HTA bodies, KOLs, and strategic partners.

- Support BD/licensing assessments from a brand, access, and pricing perspective.

- Ensure compliance with all promotional and pricing regulations and internal policies.

- Owns planning and tracking of budget for Marketing, Market Access/Pricing/HEOR and Marketing Excellence.

- Deputize for SVP Global Marketing, Portfolio & Business Strategy and represent team in relevant management meetings.

Qualification and Experience:

- EDUCATION: Degree level education preferably in science or equivalent experience. Post‑graduate degree strongly preferred (MA, MS, MBA, PhD).

- JOB SPECIFIC COMPETENCIES & SKILLS:

- Ability to create and nurture diverse, agile and adaptable teams capable of responding to fast‑changing market dynamics, policy shifts, and crises.

- Strong results‑driven business acumen, strategic thinking and ability to simplify complexity.

- Customer‑centric mindset able to translate market insights into actions.

- Excellent communication, collaboration, and influencing capabilities across hierarchies.

- Cultural agility and ability to operate effectively in a fast‑growing global matrix environment.

- Ability to attract and develop top talent.

- LANGUAGES: English mandatory, other languages an asset.

- WORK EXPERIENCE:

- Minimum 15 years of progressive experience in biopharma with at least 4 years in biosimilar as well country‑level commercial leadership roles (e.g., General Manager, Business Unit Head, Country Market Access Lead) preferably in the US.

- Demonstrated success in launching and managing biosimilars or specialty biologics, including in complex pricing and reimbursement environments.

- Deep understanding of global market access dynamics, payer decision‑making, and evolving biosimilar policy frameworks ideally backed by direct experience in the US market.

- Strong leadership skills with experience in building and mentoring diverse teams across geographies and strong stakeholder management capabilities.

Requirements / Knowledge to fulfil the position:

- Expertise in the biosimilar space (focus US and EU, other regions a plus) and specifically launch preparation and execution.

- Understanding of current US market environment and key success factors a major plus.

- Expertise in global and local marketing, sales and market access and cost forecasting, and P&L reporting.

- Experience in leading a team of senior experts and cross‑functional project teams.

- Demonstrated ability to deal with complexity and translate insights and conceptual ideas into strategies.

- Robust understanding of product development and ability to influence early product development and strategy.

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