Senior Web Analytics Specialist

Há 21 horas

São Paulo, Brasil able.digital Tempo inteiro

About the Role

We are looking for a Senior Web Analytics Specialist to lead our data governance and analytics implementation initiatives. This role will be responsible for ensuring high-quality, consistent web data collection, building scalable reporting views, and translating business needs into actionable insights.

Key Responsibilities

- Data Layer Governance:
- Develop and maintain a comprehensive Data Layer governance framework to ensure consistency and accuracy across platforms.
- Define data standards, documentation, and quality assurance processes.

Implementation & Optimization:

- Implement Data Layer in existing legacy views and ensure seamless integration with analytics tools (e.g., GA4, GTM, etc.).
- Collaborate with developers and product teams to validate data tracking and ensure business KPIs are captured correctly.

Analytics & Reporting:

- Create and manage first analytics views and dashboards in Looker Studio (formerly Google Data Studio).
- Visualize key metrics and performance indicators for different stakeholders.

Business Understanding:

- Partner with business and marketing teams to understand data needs, define metrics, and develop measurement frameworks.
- Translate business objectives into quantifiable KPIs and analytical insights.

Requirements

- 4+ years of experience in Web Analytics or Digital Analytics.
- Strong expertise in Google Tag Manager , GA4 (Google Analytics 4) , and Looker Studio .
- Experience designing and maintaining data layers across complex digital environments.
- Deep understanding of data governance, validation, and tracking methodologies.
- Excellent communication and documentation skills, with the ability to translate technical data concepts for business teams.

Nice to Have

- Experience with JavaScript and front-end implementation debugging.
- Familiarity with BI tools beyond Looker Studio (e.g., Power BI, Tableau).
- Exposure to CDPs (Customer Data Platforms) or server-side tagging.

Why Join Us

- Opportunity to shape the foundation of our analytics infrastructure.
- Collaborate with cross-functional teams across data, marketing, and product.
- Work in a fast-paced, innovative environment focused on data-driven growth.

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