Lead Generation Specialist

The starting pay for this position is $630 USD.

About Us

Publicity For Good (PFG) is a U.S.-based public relations firm that partners with purpose-driven, profitability-conscious brands worldwide.

We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.

At PFG, we amplify brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth. We also operate Signal Raptor, a standalone software solution that enhances brand exposure and supports business scaling.

Role

This position is responsible for generating and nurturing qualified leads with the primary objective of booking sales calls. The Lead Generation Specialist will manage inbound and outbound lead channels, validate prospect interest, coordinate with the sales team, and maintain an organized pipeline across multiple platforms.

As a Lead Generation Specialist, you will monitor and respond to leads from various sources including Meta ads, Leadhype, Smartlead, and GoHighLevel (GHL). You will conduct call show audits, manage follow-up sequences, update pipeline statuses, and ensure seamless handoff of qualified prospects to the sales team. This role requires strong communication skills, exceptional organization, and the ability to work independently across multiple systems while maintaining high response rates and booking quality.

Responsibilities

- Monitor and respond to new leads across all platforms (GHL, Leadhype, Smartlead, Meta ads).
- Conduct daily call show audits and update show/no-show statuses in tracking systems.
- Manage and update the Airtable Lead Gen dashboard with accurate lead data and metrics.
- Qualify inbound leads and schedule sales calls with interested prospects.
- Execute manual follow-ups for warm leads and re-engagement campaigns.
- Review and respond to positive replies from Leadhype and Smartlead outreach campaigns.
- Update lead tags, statuses, and ownership in GHL based on prospect engagement and stage.
- Maintain accurate pipeline management and ensure all conversations are properly categorized.
- Coordinate reschedules for no-show prospects and maintain consistent follow-up cadence.
- Process and segment new Meta ads leads into appropriate workflows.
- Review notes from sales reps in GHL and take necessary follow-up actions.
- Update sales team on lead status changes, show/no-show patterns, and booking confirmations.
- Track daily lead generation metrics including new conversations, responses, and bookings.
- Identify and flag low-quality leads or technical issues with lead sources.
- Maintain organized conversation threads and ensure timely responses to all inquiries.
- Collaborate with Sales and Marketing teams to improve lead quality and conversion rates.
- Test and optimize messaging templates across platforms to improve response rates.
- Ensure all lead generation software and integrations function properly.

Results

- Consistently meet or exceed monthly sales call booking targets.
- Maintain high response rates across all lead channels (within 1-2 hours for new leads).
- Deliver accurate and timely daily reports on lead generation activities and pipeline status.
- Ensure qualified leads are properly nurtured and handed off to sales with complete context.
- Identify trends in lead quality, response rates, and show/no-show patterns.
- Maintain an organized and up-to-date pipeline with proper tagging and segmentation.
- Support predictable sales pipeline through consistent lead flow and booking quality.
- Reduce lead leakage by ensuring no prospect falls through the cracks.
- Contribute to improved conversion rates through effective qualification and pre-call preparation.

Requirements

- Prior experience in lead generation, sales development, or appointment setting.
- Strong written communication skills with ability to engage prospects effectively.
- Experience with CRM platforms, especially GoHighLevel (GHL), or similar tools.
- Familiarity with lead generation platforms such as Leadhype, Smartlead, or comparable systems.
- Proven ability to manage multiple lead sources and prioritize high-value opportunities.
- Highly organized with excellent attention to detail and time management skills.
- Self-motivated and able to work independently with minimal supervision.
- Comfortable working with data, tracking metrics, and identifying performance patterns.
- Experience with Airtable, Google Workspace, and project management tools preferred.
- Strong technical aptitude and ability to quickly learn new platforms and systems.
- Results-driven mindset with focus on meeting and exceeding KPIs.
- Ability to handle high-volume communication while maintaining quality and personalization.
- Professional, persistent, and positive attitude with strong problem-solving skills.
- Discretion in handling sensitive prospect and client information.
- Adaptability to changing priorities and willingness to optimize processes continuously.

The starting pay for this position is $630 USD.