Senior Media Buyer
Há 5 dias
Media Buyer – Meta & Google Ads (Lead Generation for Service-Based Clients)
Full-Time | Remote | EST Hours
We are a fast-growing digital marketing agency based in Miami, FL, specializing in lead generation for service-based businesses (dental, medspa, real estate).
We're looking for a Media Buyer who is both analytical and creative, capable of running high-performing ad campaigns that not only deliver leads — but convert them into booked appointments through GoHighLevel (GHL) automation.
Key ResponsibilitiesCampaign Strategy & Execution
- Plan, launch, and optimize lead generation campaigns on Meta (Facebook/Instagram Ads) and Google Ads for multiple clients.
- Conduct keyword research, audience targeting, and competitor analysis to maximize performance.
- Continuously test ad copy, targeting, creatives, and bidding strategies to achieve the lowest possible cost per lead (CPL).
- Track, analyze, and report on campaign performance using dashboards and KPIs.
Creative & Offer Development
- Collaborate with the creative team to develop scroll-stopping ad creatives (video, graphics, copy).
- Help brainstorm and test new offers, angles, and hooks that improve conversion rates.
- Provide creative direction to ensure ads match brand tone and client goals.
Landing Page Optimization
- Design and test high-converting landing pages (in GoHighLevel ).
- Perform A/B testing on headlines, CTAs, and layouts to maximize form submissions.
- Ensure tracking pixels, UTM parameters, and conversion events are properly set up.
Automation & Lead Flow Management
- Integrate campaigns with GoHighLevel (GHL) to ensure leads are automatically captured and routed to the right pipelines.
- Set up automations, SMS/email follow-ups, and booking workflows to convert leads into scheduled appointments.
- Troubleshoot and optimize lead delivery and follow-up sequences for maximum booking rates.
Performance Monitoring & Reporting
- Monitor campaigns daily to ensure performance goals are being met.
- Deliver weekly reports highlighting performance, learnings, and next steps.
- Identify opportunities to scale ad spend profitably while maintaining lead quality.
Requirements
- 4+ years of experience running Meta and Google Ads (preferably for service-based clients).
- Proven record of achieving high-volume, low-CPL lead generation campaigns.
- Hands-on experience with GoHighLevel (GHL)
- Strong understanding of ad analytics, tracking, and funnel optimization.
- Ability to work creatively with the design team and think strategically about offers.
- Familiarity with A/B testing, pixel setup, and conversion tracking.
- Excellent communication and organization skills.
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