Video Ad Copywriter

Há 2 dias

Brasil Property Leads Tempo inteiro

About the Role

Property Leads is a fast-growing real estate lead generation and data company. We're looking for a Paid Media Ad Copywriter who can craft high-performing copy across multiple digital channels. This role blends creative storytelling with performance marketing expertise , you'll write, test, and optimize ad copy that drives engagement and lead generation.

You'll collaborate closely with the team to develop data-driven ad messaging that scales across platforms. If you love combining words, metrics, and AI tools to create ads that convert — this role is for you.

Responsibilities Copywriting for Performance

- Write and test compelling copy for paid ads across Meta, TikTok, Google, and YouTube .
- Craft headlines, primary text, CTAs, scripts , and short-form hooks that align with each platform's audience behavior.
- Adapt messaging for various funnel stages (TOFU, MOFU, BOFU) to optimize conversions.
- Collaborate with designers and video editors to align visuals and copy for cohesive creative execution.

Creative Strategy & Optimization

- Develop multiple copy variations for A/B testing and analyze performance metrics like CTR, CPA, ROAS, and conversion rate .
- Use data insights and feedback from the Paid Media team to refine messaging and improve outcomes.
- Research competitors, market trends, and ad libraries to identify new creative angles.
- Maintain an organized library of top-performing headlines, hooks, and frameworks.

AI & Automation

- Leverage AI tools such as ChatGPT, Jasper, Copy.ai, ElevenLabs, HeyGen, or Runway to assist in scriptwriting, ideation, and ad copy generation.
- Experiment with AI-driven testing to quickly iterate and scale winning copy.

Collaboration & Workflow

- Work with the Creative, Media Buying, and Strategy teams to ensure copy aligns with campaign goals.
- Meet deadlines for consistent delivery of new ad variations.
- Take initiative in creative brainstorming sessions and performance reviews.

Expected Outcomes

- Increased ad engagement and click-through rates (CTR).
- Improved conversion rates and reduced cost per acquisition (CPA).
- Faster creative testing cycles through AI and automation.
- Consistent production of fresh, high-performing copy variants.

Qualifications Required

- 3–5 years of experience writing copy for paid media (Meta, TikTok, YouTube, or Google).
- Strong understanding of performance metrics (CTR, CPA, ROAS, etc.) and how copy impacts them.
- Proven track record in direct response, lead generation, or performance marketing .
- Excellent command of English , with attention to detail and tone adaptation.
- Experience using AI tools to ideate or generate ad concepts and scripts.
- Ability to work independently and manage multiple deadlines in a fast-paced environment.

Preferred

- Experience in real estate, e-commerce, or lead generation industries.
- Familiarity with UGC-style scripting and short-form video ad copy.
- Basic understanding of media buying and campaign structure.
- Knowledge of AI-driven creative workflows (text-to-video, voiceovers, etc.).

Benefits

- Competitive compensation
- 100% remote work-from-anywhere environment
- Collaborative, innovative culture that values data, creativity, and growth

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