Paid Acquisiton Specialist

1 dia atrás

São Paulo, Brasil Talent Global LLC Tempo inteiro

Job Title: Paid Acquisition Specialist

Company:

Our client is a fast-growing digital marketing agency supporting DTC e-commerce brands across beauty, fashion, food, and pet industries. They are seeking a skilled Paid Acquisition Specialist to build, optimize, and scale full-funnel acquisition systems across Meta, TikTok, and Google.

Work Schedule: 15-20 hours/week.

This role is for someone who understands performance marketing at a systems level—not just platform execution. You’ll work cross-functionally with creative, CRO, and retention teams to deliver profitable, integrated acquisition strategies. The ideal candidate is analytical, creative, detail-oriented, and comfortable taking ownership of client growth.

Key Responsibilities

Acquisition Systems & Funnel Optimization

- Build and manage full-funnel paid acquisition strategies for multiple DTC brands.
- Audit and rebuild funnels to improve CAC, ROAS, MER, and LTV-based payback windows.
- Diagnose scaling issues and implement solutions that address root-cause problems.
- Coordinate closely with CRO to reduce friction in landing pages and improve CVR.

Campaign Management

- Plan, launch, and optimize campaigns across Meta, TikTok, and Google Ads.
- Own audience strategy, testing frameworks, attribution models, and budget allocation.
- Collaborate with the creative team to develop and iterate on high-converting angles, hooks, and formats.
- Produce insights that push creative direction and accelerate performance.

Cross-Channel Alignment

- Work with retention teams to ensure acquisition aligns with lifecycle metrics and profitability.
- Integrate insights from creative, CRO, and analytics to strengthen message-market fit.
- Contribute to unified growth strategies across all channels.

Affiliate & Non-Paid Testing

- Explore and manage affiliate partnerships, creator programs, and non-paid acquisition channels where relevant.
- Build complementary acquisition pathways beyond paid performance.

Documentation & Continuous Improvement

- Document all experiments, learnings, wins, and failures using internal templates.
- Provide clear reporting focused on revenue-impacting metrics (ROAS, MER, CAC, LTV).
- Suggest improvements to maintain system scalability and performance consistency.

Qualifications

- 3+ years of hands-on experience managing paid acquisition for DTC brands.
- Strong expertise in Meta, TikTok, and Google Ads.
- Proven ability to scale brands from
- Strong analytical and attribution skills (MER, blended ROAS, incrementality testing).
- Experience collaborating with creative teams and providing data-backed direction.
- Excellent communication, reliability, and documentation habits.
- Comfortable working independently in a fast-moving environment.

Preferred Qualifications

- Experience with beauty, fashion, food, or pet verticals.
- Familiarity with CRO and landing page optimization.
- Experience running or supporting affiliate/creator programs.
- Understanding of creative strategy and testing methodologies.

Schedule

- Flexible working hours.
- Remote position with ongoing collaboration across cross-functional teams.

Payments are in USD or local currency.

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