Channel Marketing Professional
2 semanas atrás
Key Responsibilities
- Develop and execute channel marketing programs that align with our business goals and drive partner engagement.
- Design and implement co-marketing campaigns with channel partners to generate demand and increase brand awareness.
- Collaborate closely with sales, product marketing, and partner teams to create compelling marketing materials, sales tools, and training content.
- Manage and optimize partner marketing budgets, ensuring maximum ROI.
- Develop and track KPIs to measure the success of marketing initiatives and continuously improve performance.
- Stay updated on cybersecurity market trends and competitor activities to refine channel strategies.
- Support the execution of channel events, webinars, and other partner-focused initiatives.
- Leverage digital marketing strategies, including email marketing, social media, and content marketing, to enhance partner engagement.
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