Email & SMS Marketing Manager

🚨 Read this first

The role is ONLY for marketers who have:

- 2+ years hands-on Klaviyo experience (not Salesforce, not Mailchimp, not HubSpot)
- DTC eCommerce brand experience (not B2B SaaS, not events, not lead generation)
- Proven results improving repeat purchase rate & customer LTV (not MQLs, not lead conversion)

We get 1,000s of applicants. We only review submissions that complete this pre-interview form.

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We read every single one. If you're serious about retention, you'll love this.

And now, autobrush.

autobrush is an ADA-accepted and clinically proven u-shaped toothbrush. It’s a brand built on innovation, disruption, and unmatched quality. We’re obsessed with our customers, passionate about testing, and proud to be a self-funded DTC rocketship with big ambitions.

About the Role: We’re looking for a sharp, execution-driven Email & SMS Marketing Manager to take full ownership of our Klaviyo and Postscript channels — building, optimizing, and scaling campaigns that keep customers coming back. This is a hands-on role focused on one thing: driving repeat purchase revenue through exceptional Email and SMS performance.

This is a full-time role (8 hours per day) with a flexible schedule within the hours of 9 a.m. to 5 p.m. EST.

You’ll manage everything from campaign creation and flow optimization to segmentation, testing, and performance analysis. You’ll partner closely with our creative and retention teams to refine messaging, improve subscriber experience, and identify new opportunities to increase LTV and reduce churn.

While this role starts with channel mastery, it’s built to grow. The right person will expand beyond execution — learning the full retention engine and helping shape how Autobrush nurtures customer relationships across Email, SMS, and future channels.

This position is perfect for someone who:

- Lives inside Klaviyo and Postscript, understands what makes customers click (and buy), and moves fast.
- Is obsessed with A/B testing, segmentation, and the details that drive conversion.
- Wants to level up into broader retention ownership and play a key role in scaling one of the fastest-growing DTC oral-care brands.

You are:

- A hands-on marketer who lives in Klaviyo and Postscript and knows how to build, test, and optimize flows that drive real revenue
- A fast executor who turns strategy into results and loves finding performance gains in the data
- Comfortable managing segmentation, deliverability, and A/B testing across email and SMS
- Curious about the full retention picture and ready to expand beyond channel work as you prove success
- Analytical and detail-oriented, tracking every KPI from open rate to repeat purchase rate
- Organized and reliable, balancing creativity with discipline in how you build and schedule campaigns
- A collaborative partner who communicates clearly with creative, brand, and retention teams
- Hungry to learn, improve, and play a key role in growing one of the fastest-scaling DTC oral-care brands

You’ll be responsible for:

- Managing and optimizing all email, SMS, and direct mail campaigns and flows that drive customer retention and repeat purchase
- Building and launching tests across subject lines, copy, CTAs, timing, segmentation, and channel mix
- Writing and scheduling campaigns that align with promotions, product launches, and seasonal priorities
- Developing and maintaining automated flows such as welcome, post-purchase, winback, and churn prevention sequences
- Creating and refining customer segments based on behavior, subscription status, and lifecycle stage
- Partnering with creative and brand teams to align messaging, visuals, and offers across email, SMS, and direct mail
- Monitoring performance metrics like RPR, open rate, CTR, conversion rate, and LTV, and making data-backed adjustments
- Collaborating with the retention team to identify opportunities for improvement in churn reduction and subscriber experience
- Staying current on deliverability, compliance, and best practices for email, SMS, and direct mail marketing
- Reporting results and insights clearly to the broader growth team

You’re not responsible for:

- Managing a team — you’ll collaborate across creative, brand, and retention, but focus on execution and results
- Designing creative assets — you’ll guide direction, not create final designs
- Running paid media or acquisition — your work starts once customers join our list or make their first purchase
- Defining brand strategy — you’ll focus on optimizing the channels that drive measurable retention

You’ll thrive here if:

- You’re relentlessly curious and love finding new ways to improve performance
- You have strong hands-on experience with email and SMS, and are eager to learn emerging channels like direct mail
- You’re organized, efficient, and move fast without sacrificing quality
- You love testing, iterating, and finding small wins that add up to big growth
- You’re data-driven and use insights to guide every decision
- You’re proactive, communicate clearly, and enjoy collaborating with a lean, high-ownership team
- You take pride in your craft and want to grow into broader retention ownership over time

What Makes Us Special

- We care. We’re obsessed with our customers and the details that impact their experience
- We take responsibility. We own our wins, mistakes, and everything in between
- We solve problems. Challenges excite us—we find solutions, not excuses
- We prioritize people. Relationships come first. We build trust, not just transactions

Why Join Us

- You’ll scale one of the fastest-growing brands in oral care
- You’ll get exposure to elite growth strategy while executing on high-impact work
- You’ll move fast and learn faster—without red tape or bloated orgs
- You’ll work with a small but mighty team that genuinely cares about each other

Ready to apply?

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